ICC Is A Scale

March 20, 2009 | Leave a Comment

During the Epson Print Academy Andrew Rodney uses many great metaphors to explain a complex subject – color managment. Here’s one. The ICC standard is just a scale that gives numbers a context and ultimately a meaning. 1500! What’s 1500? 1500 what? Meters? Kilometers? The scale gives the number meaning and ultimately use. And using a common scale that we all share makes communication easier and more precise. Color management is ultimately all about scientifically describing and communicating color.

Catch one of the last three Epson Print Academy dates this season.
Toronto – Saturday, 3/21
Boston – Tuesday, 3/24
Vancouver – Saturday, 5/23

Learn more.
Check out the Epson Print Academy here.
Check out Andrew Rodney’s Color Management here.
Find Andrew’s book Color Management for Photographers here.
Check out my Color Management downloads here.
Check out my DVD 6 Simple Steps to Good Color Management here.
Check out my Fine Digital Print Workshops series here.

Category: Seminar, Technique
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During the Epson Print Academy today, Jeff Schewe does a great job detailing how to set up an optimum relationship between Lightroom and Photoshop.

Use LR (or ACR) for parametric edits.
Use Photoshop for processing pixels.
The lion’s share of image processing happens during Raw conversion,
So, what kinds of things should you favor doing in Photoshop?
Here’s Schewe’s list.

Retouching

Industrial Strength Noise Reduction

Creative Sharpening / Blurring

FX

Compositing

Proofing

Text

Check out the Epson Print Academy here.
Only two more dates scheduled!

Check out my Fine Digital Print Workshops here.

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The Epson Print Academy comes to Chicago tomorrow. Both tracks 1 & 2 are full day information packed seminars offered at an unbeatable price.

I’ll be processing one of my new files from Antarctica live during my demos.

Henry Wilhelm will be making a special appearance.

It’s one of the last Epson Print Academy events and the only domestic one of the season; there are only two more after this in Toronto and Vancouver.

Check out the Epson Print Academy here.
Check out my Fine Digital Print Workshops here.

Category: Seminar
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Last night presenters at the Epson Print Academy (Caponigro, Gorman, Holbert, Resnicki, Schewe) attended a gallery opening in downtown Seattle at the Benham Gallery showcasing images by members of their own ranks – Mac Holbert and Dan Steinhardt. Also on display were works by Robert Wade and Esther Sirotnik. Also in attendance was permanence expert Henry Wilhelm. Not surprisingly, the gallery talk quickly moved from early inspirations to a spirited discussion of process and permanence. “Giclee is meaningless!” “Archival is meaningless and no longer used by the ISO!” “C prints are no longer considered for collection by the Getty! They fade too fast!” “Color is now permanent!” You’ve got to see and hear it to believe it. What’s worse than being in a room with an expert? Being in a room with ten experts. Seriously though, it’s always interesting.

Mac Holbert described what it was like to leverage his 18 years of experience printing other people’s work when printing his own work several years ago for his first exhibit and more recently for this follow up. Dan Steinhardt also made interesting comments about why he chose to ask Mac Holbert to print for him. After a lifetime in photography, first as a photographer, then as a marketing expert for both Kodak and Epson, and recently in the last 5 years becoming more active in making his own images, he still decided to have an expert make the finest possible prints from his images. It’s an interesting decision that every photographer faces. Do you make your own prints? Do you have the time and knowledge base to do this? Or do you enlist master printmakers to make prints for you – a time honored tradition both within and without photography. Do you have the financial resources to enlist them and are you willing to engage in a collaborative process? There’s no right answer. It’s an individual decision. And you may make different decisions at for different projects and at different times in your life.

Mac also shared a story about his work. In the image above, he saw the Bible and the little girl when he made the exposure. But he didn’t see the ironic 666 written on the box in pencil until he made the print. So often, new things come to light when you make prints of your images.

The exhibit Placement of Place is on display from January 7 to February 14.

Find out more about Mac Holbert here.

Find out about the Benham Gallery here.
Improve your printing skills at the Epson Print Academy.
Learn to make master prints in my workshops.

Category: Exhibit, Printing
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Epson 9900

January 30, 2009 | Leave a Comment


My Epson 9900 just arrived. I’ve been using the 7900 at the Epson Print Academy. What’s new? Incredible yellows and oranges with improved blues. The best dot structure ever, better than my 11880. Great detail and smooth gradations. Epson HDR ink isn’t a quantum leap but it is a signficant evolution.

Stay tuned for more details.

See the 7900 in action at the Epson Print Academy.
The Epson Print Academy is in Seattle tomorrow.

Henry Wilhelm will make a special appearance.

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The videos in the Epson Print Academy are packed with information. Epson’s Larry Kauffmann, a source with over a decade of direct real world insider experience, quickly dispels many myths and provides clear information.

Here’s one tip. Epson printers provide both USB2 and Ethernet. Both are fast enough for the highest quality printing. USB2 has length limitations, so it’s used when printing from a computer near a printer. Ethernet is used to print over longer distances.

As an aside, fast data transfer prevents banding. If you encounter banding check a few things. Check head alignment. Check the cable delivering the data – type and length. Check to see that the computer spooling the data isn’t taxed performing other functions.

Learn more at the Epson Print Academy.
Learn more in my workshops.

Category: Printing, Seminar
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Epson Print Academy – NYC

December 5, 2008 | Comments Off

The Epson Print Academy will be in NYC tomorrow.
Rodney, Schewe, Gorman, Holbert, Caponigro.
Check out this recent blog post at Photoshop Insider where we each describe our sessions.

Category: Printing, Seminar
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Epson Print Academy – Live – What It’s Like

November 16, 2008 | Comments Off

Today, the Epson Print Academy is in Washington DC at the Hilton Crystal Palace.

What’s the Epson Print Academy like? Jack Reznicki hosts Track One. Jeff Schewe is ring leader for Andrew Rodney, Greg Gorman, Mac Holbert, and me in Track Two. Both tracks feature live sessions and informative videos. In track two senior product manager Mark Radogna (below) talks about the new HDR ink technologies. Henry Wilhelm talks about key issues in print permanence – see the full length here. There’s an Expo area. Jeff Greene of Microsoft makes a short presentation on Capture One 4 and Expression Media 2. Mike Wong of On One makes a short presentation on their plug-ins like Mask Pro and Focal Point. And there’s a Gallery; all the prints are printed with Epson’s new HDR ink.

Check back later this evening for afternoon additions.

Find out more about the new Epson printers here.

Find out about the next Epson Print Academy near you here.

Category: Printing, Seminar
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Dan (Dano) Steinhardt, Marketing Manager, Epson Professional Imaging talks with Scott Sheppard of Inside Digital Photo Radio about Epson’s latest announcements including the new Epson Ultrachrome HDR ink set, the Epson Stylus Pro 7990-9900 and the new Epson Print Academy. Dano explains many features their benefits, including the greatly expanded color gamut and AccuPhoto™ HDR screening technology.

Find out more about the new Epson printers here.

Find out about the next Epson Print Academy near you here.

Category: Printing, Radio
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Dan “Dano” Steinhardt, industry veteran, a driving force behind Epson shares his personal journey in and insights on photography on Scott Kelby’s blog Photoshop Insider.

“I travel a lot in my job. I also have the incredible honor to work with the some of the most well-known photographers on the planet. One of those legends is Jay Maisel who has become my new mentor. With all my business travel I took Jay’s advice, “Carry the camera because without it, it’s really tough to take pictures.” In the process I essentially returned to my roots of street photography versus the comfort and control of the studio”

“In the end it’s really not about exotic travel but about seeing the exotic that is all around us. In the past few years virtually all of my images have been captured, literally, between meetings.”

See the rest here.

Find out about the Epson Print Academy near you here.

Category: Alumni, People, photography, Printing
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