ICC Is A Scale

March 20, 2009 | Leave a Comment

During the Epson Print Academy Andrew Rodney uses many great metaphors to explain a complex subject – color managment. Here’s one. The ICC standard is just a scale that gives numbers a context and ultimately a meaning. 1500! What’s 1500? 1500 what? Meters? Kilometers? The scale gives the number meaning and ultimately use. And using a common scale that we all share makes communication easier and more precise. Color management is ultimately all about scientifically describing and communicating color.

Catch one of the last three Epson Print Academy dates this season.
Toronto – Saturday, 3/21
Boston – Tuesday, 3/24
Vancouver – Saturday, 5/23

Learn more.
Check out the Epson Print Academy here.
Check out Andrew Rodney’s Color Management here.
Find Andrew’s book Color Management for Photographers here.
Check out my Color Management downloads here.
Check out my DVD 6 Simple Steps to Good Color Management here.
Check out my Fine Digital Print Workshops series here.

Category: Seminar, Technique
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During the Epson Print Academy today, Jeff Schewe does a great job detailing how to set up an optimum relationship between Lightroom and Photoshop.

Use LR (or ACR) for parametric edits.
Use Photoshop for processing pixels.
The lion’s share of image processing happens during Raw conversion,
So, what kinds of things should you favor doing in Photoshop?
Here’s Schewe’s list.

Retouching

Industrial Strength Noise Reduction

Creative Sharpening / Blurring

FX

Compositing

Proofing

Text

Check out the Epson Print Academy here.
Only two more dates scheduled!

Check out my Fine Digital Print Workshops here.

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The Epson Print Academy comes to Chicago tomorrow. Both tracks 1 & 2 are full day information packed seminars offered at an unbeatable price.

I’ll be processing one of my new files from Antarctica live during my demos.

Henry Wilhelm will be making a special appearance.

It’s one of the last Epson Print Academy events and the only domestic one of the season; there are only two more after this in Toronto and Vancouver.

Check out the Epson Print Academy here.
Check out my Fine Digital Print Workshops here.

Category: Seminar
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Last night presenters at the Epson Print Academy (Caponigro, Gorman, Holbert, Resnicki, Schewe) attended a gallery opening in downtown Seattle at the Benham Gallery showcasing images by members of their own ranks – Mac Holbert and Dan Steinhardt. Also on display were works by Robert Wade and Esther Sirotnik. Also in attendance was permanence expert Henry Wilhelm. Not surprisingly, the gallery talk quickly moved from early inspirations to a spirited discussion of process and permanence. “Giclee is meaningless!” “Archival is meaningless and no longer used by the ISO!” “C prints are no longer considered for collection by the Getty! They fade too fast!” “Color is now permanent!” You’ve got to see and hear it to believe it. What’s worse than being in a room with an expert? Being in a room with ten experts. Seriously though, it’s always interesting.

Mac Holbert described what it was like to leverage his 18 years of experience printing other people’s work when printing his own work several years ago for his first exhibit and more recently for this follow up. Dan Steinhardt also made interesting comments about why he chose to ask Mac Holbert to print for him. After a lifetime in photography, first as a photographer, then as a marketing expert for both Kodak and Epson, and recently in the last 5 years becoming more active in making his own images, he still decided to have an expert make the finest possible prints from his images. It’s an interesting decision that every photographer faces. Do you make your own prints? Do you have the time and knowledge base to do this? Or do you enlist master printmakers to make prints for you – a time honored tradition both within and without photography. Do you have the financial resources to enlist them and are you willing to engage in a collaborative process? There’s no right answer. It’s an individual decision. And you may make different decisions at for different projects and at different times in your life.

Mac also shared a story about his work. In the image above, he saw the Bible and the little girl when he made the exposure. But he didn’t see the ironic 666 written on the box in pencil until he made the print. So often, new things come to light when you make prints of your images.

The exhibit Placement of Place is on display from January 7 to February 14.

Find out more about Mac Holbert here.

Find out about the Benham Gallery here.
Improve your printing skills at the Epson Print Academy.
Learn to make master prints in my workshops.

Category: Exhibit, Printing
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Epson 9900

January 30, 2009 | Leave a Comment


My Epson 9900 just arrived. I’ve been using the 7900 at the Epson Print Academy. What’s new? Incredible yellows and oranges with improved blues. The best dot structure ever, better than my 11880. Great detail and smooth gradations. Epson HDR ink isn’t a quantum leap but it is a signficant evolution.

Stay tuned for more details.

See the 7900 in action at the Epson Print Academy.
The Epson Print Academy is in Seattle tomorrow.

Henry Wilhelm will make a special appearance.

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The videos in the Epson Print Academy are packed with information. Epson’s Larry Kauffmann, a source with over a decade of direct real world insider experience, quickly dispels many myths and provides clear information.

Here’s one tip. Epson printers provide both USB2 and Ethernet. Both are fast enough for the highest quality printing. USB2 has length limitations, so it’s used when printing from a computer near a printer. Ethernet is used to print over longer distances.

As an aside, fast data transfer prevents banding. If you encounter banding check a few things. Check head alignment. Check the cable delivering the data – type and length. Check to see that the computer spooling the data isn’t taxed performing other functions.

Learn more at the Epson Print Academy.
Learn more in my workshops.

Category: Printing, Seminar
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Epson Print Academy – NYC

December 5, 2008 | Comments Off

The Epson Print Academy will be in NYC tomorrow.
Rodney, Schewe, Gorman, Holbert, Caponigro.
Check out this recent blog post at Photoshop Insider where we each describe our sessions.

Category: Printing, Seminar
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Epson Print Academy – Live – What It’s Like

November 16, 2008 | Comments Off

Today, the Epson Print Academy is in Washington DC at the Hilton Crystal Palace.

What’s the Epson Print Academy like? Jack Reznicki hosts Track One. Jeff Schewe is ring leader for Andrew Rodney, Greg Gorman, Mac Holbert, and me in Track Two. Both tracks feature live sessions and informative videos. In track two senior product manager Mark Radogna (below) talks about the new HDR ink technologies. Henry Wilhelm talks about key issues in print permanence – see the full length here. There’s an Expo area. Jeff Greene of Microsoft makes a short presentation on Capture One 4 and Expression Media 2. Mike Wong of On One makes a short presentation on their plug-ins like Mask Pro and Focal Point. And there’s a Gallery; all the prints are printed with Epson’s new HDR ink.

Check back later this evening for afternoon additions.

Find out more about the new Epson printers here.

Find out about the next Epson Print Academy near you here.

Category: Printing, Seminar
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Dan (Dano) Steinhardt, Marketing Manager, Epson Professional Imaging talks with Scott Sheppard of Inside Digital Photo Radio about Epson’s latest announcements including the new Epson Ultrachrome HDR ink set, the Epson Stylus Pro 7990-9900 and the new Epson Print Academy. Dano explains many features their benefits, including the greatly expanded color gamut and AccuPhoto™ HDR screening technology.

Find out more about the new Epson printers here.

Find out about the next Epson Print Academy near you here.

Category: Printing, Radio
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Dan “Dano” Steinhardt, industry veteran, a driving force behind Epson shares his personal journey in and insights on photography on Scott Kelby’s blog Photoshop Insider.

“I travel a lot in my job. I also have the incredible honor to work with the some of the most well-known photographers on the planet. One of those legends is Jay Maisel who has become my new mentor. With all my business travel I took Jay’s advice, “Carry the camera because without it, it’s really tough to take pictures.” In the process I essentially returned to my roots of street photography versus the comfort and control of the studio”

“In the end it’s really not about exotic travel but about seeing the exotic that is all around us. In the past few years virtually all of my images have been captured, literally, between meetings.”

See the rest here.

Find out about the Epson Print Academy near you here.

Category: Alumni, People, photography, Printing
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The videos for the Epson Print Academy are always rich. In the newly updated Track 2 sessions attendees get to see a 14 minute short cut of Michael Reichmann (Luminous Landscape) interviewing Henry Wilhelm (Care and Permanence of Photographs) on longevity. A lot of myths and misnomers are dispelled. It’s well worth scanning.

You can see and/or listen to the full 68 minute version here.

Find out about the next Epson Print Academy near you here.

Category: Printing, Seminar
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There are a lot of surprise giveaways during the Epson Print Academy – books, DVDs, software, posters, prints, etc. I give away posters made onsite, often during the presentation.

Find out about the next Epson Print Academy near you here.

Category: Printing, Seminar
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The Epson Print Academy Track 2 downloads contain dozens of PDFs, test files, and actions. They’re electronic. So they’re green. They’re portable. They’re transmittable. And they’re updateable. They evolve and grow as the sessions do. Items include Color Management (Rodney), Sharpening Workflow (Schewe), B&W Conversion (Gorman), Fine Art Workflow (Holbert), The Art of Proofing (Caponigro) and much, much more.

They’re for attendees only!

Find out about the next Epson Print Academy near you here.

Check out my downloads here.

Check out my Fine Digital Print workshops here.

Category: Printing, Seminar
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The Epson Print Academy will be in Atlanta tomorrow Saturday, November 8th at the Renaissance Atlanta Hotel Downtown. It’s the first of a 15 city tour. Track 1 & 2 are both updated with new sessions. Track 1 is hosted by Jack Reznicki with live demonstrations and informative videos featuring industry professionals giving an excellent introduction to the medium.  Track 2 features advanced sessions by Andrew Rodney, Jeff Schewe, Greg Gorman, Mac Holbert and John Paul Caponigro. The gallery features images printed with the new Epson Stylus® Pro 7900 printers with UltraChrome® HDR inks. Attendees will be registered to win one 4880 printer (given at each venue) and one of the 7900 printer (given July 2009). At $79.95 and $149.95, these sessions are a phenomenal value. Don’t miss them!

Get more information here.

Find out about the next Epson Print Academy near you here.

Check out my Fine Digital Print workshops here.

Category: Printing, Seminar
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The Epson Print Academy is gearing up for another tour. There are two tracks.

Track I programming includes …
Jack Reznicki seminars and hosts.
Video presentations by top industry experts.

Track II programming includes …
Andrew Rodney    Color Management
Jeff Schewe        Raw Conversion
Greg Gorman     Black and White
Mac Holbert     Fine Art Workflow
J P Caponigro    21st Century Dodging & Burning and The Art of Proofing
Video presentations with Michael Reichmann, Henry Wilhelm, and Epson Professional Product Managers.

Which track should you attend? Find out here.

Nov 8, 2008       Atlanta
Nov 16, 2008     Washington DC
Dec 6 , 2008      New York
Dec 13, 2008     Dallas
Jan 31, 2009      Seattle
Feb 7, 2009       San Francisco
Feb 21, 2009     Los Angeles
Feb 28, 2009     Boston
Mar 14, 2009     Chicago
Mar 21, 2009     Toronto
April 4, 2009      Minneapolis
April 25, 2009    Denver
May 3, 2009       New York
May 9, 2009       Los Angeles/Orange County
May 16, 2009     San Francisco
May 23, 2009     Vancouver

Get more details on dates and locations here.

Track 1 costs $79.95. Track 2 costs $149.95. This is one of the best deals around. Sign up now!

Check out Schewe and Reichmann’s video tutorial here.
Check out Holbert’s DVD The Dirty Dozen here.
Check out my DVDs here.
Check out my Fine Digital Print workshop series here.

If you attended the Epson Print Academy tell us what you liked and what you’re looking forward to. Comment here!

Category: Epson Print Academy, Event
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Everyone had a good time at the Epson Print Academy today. We always do.

This special half day version of the Epson Print Academy Track Two for Photoshop World runs lean and fast with fantastic content by Photoshop Hall of Fame Inductees – Andrew Rodney, Jeff Schewe, and John Paul Caponigro.

Rodney         Color Management
Schewe         Image Optimization
Rodney         Printing to an Epson Printer
Schewe         Advanced Black and White
Caponigro    Fine Art Printing – Performance Printing & The Art of Proofing

The handouts (for attendees only) are phenomenal. They’re electronic! So they’re green (no wasted paper), accessible anywhere, portable, with no limit to length, able to accomodate many file types (text, images, actions), and frequently updated. After you attend, you can always get the latest versions.

But wait, there’s more! Bonus prizes are often given to a few lucky attendees, like prints by Schewe, posters and DVDs by Caponigro … sometimes printers are even given away.

If you were there, tell us about it. Comment!

The Epson Print Academy is gearing up for a national tour again.

Stay tuned for important announcements at the end of the month.

Check out upcoming Epson Print Academy dates here.
Check out Schewe’s Photoshop News here.
Check out Rodney’s DigitalDog.net here.
Check out all of our books here.
Check out my free printing downloads here.
Check out my DVDs here.
Check out my workshops here.

Check out cobloggers coverage of PSW at the links below.

Corey Barker
John Paul Caponigro
Dave Cross
Laurie Excell
Martin Evening
Scott Kelby
Matt Koslowski
Deke McClelland
Joe McNally
John Nack
Moose Peterson
Jeff Schewe
Colin Smith
Ben Willmore
David Ziser

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