Fine Art Digital Printing Seminar – ASMP Denver – 10/22/11
October 21, 2011 | Leave a Comment
This one day seminar is one of the best values in the industry!
Thousands of dollars of free giveaways are provided by Adobe, X-Rite, NIK, OnOne, HDRSoft, Imagenomic, Chromix and more!
Find out about the latest advances in digital printing. You’ll learn to evaluate printers, inks, media, RIPs, and profiles. See the latest Epson printers and media in action. Take the results home!
Discover what’s unique about a fine art workflow designed to maximize quality. See it in action. See it detailed step-by-step. See the results. John Paul and Mac will build a file from the ground up and show you the final results in print.
You’ll learn to seamlessly integrate Adobe software Lightroom, Bridge, Camera Raw, and Photoshop. You’ll learn a variety of tools and techniques that will help improve and refine both your digital files and prints. We’ve heard time and time again, “That one tip was worth the price of admission.” And there are dozens of these!
You’ll leave with the knowledge you need to get the results you’re looking for and the confidence that it’s the very best.
Topics include:
- Evaluating printers
- Comparing media
- Quick color management
- How to analyze images to determine an optimum strategy
- Raw conversion
- Sophisticated color adjustment strategies
- Selections and masking
- Upsampling
- Noise reduction
- Sharpening — input, creative, and output
- Softproofing and proofing
- Equipment maintenance and fine-tuning
- Print finishing and handling
- Fine art market practices
Preview our DVDs Fine Art Digital Printing and Fine Art Digital Workflow.
Learn more in our Fine Art of Digital Printing Workshop.
This one day seminar is one of the best values in the industry!
Thousands of dollars of free giveaways are provided by Adobe, X-Rite, NIK, OnOne, HDRSoft, Imagenomic, Chromix and more!
Find out about the latest advances in digital printing. You’ll learn to evaluate printers, inks, media, RIPs, and profiles. See the latest Epson printers and media in action. Take the results home!
Discover what’s unique about a fine art workflow designed to maximize quality. See it in action. See it detailed step-by-step. See the results. John Paul and Mac will build a file from the ground up and show you the final results in print.
You’ll learn to seamlessly integrate Adobe software Lightroom, Bridge, Camera Raw, and Photoshop. You’ll learn a variety of tools and techniques that will help improve and refine both your digital files and prints. We’ve heard time and time again, “That one tip was worth the price of admission.” And there are dozens of these!
You’ll leave with the knowledge you need to get the results you’re looking for and the confidence that it’s the very best.
Topics include:
- Evaluating printers
- Comparing media
- Quick color management
- How to analyze images to determine an optimum strategy
- Raw conversion
- Sophisticated color adjustment strategies
- Selections and masking
- Upsampling
- Noise reduction
- Sharpening — input, creative, and output
- Softproofing and proofing
- Equipment maintenance and fine-tuning
- Print finishing and handling
- Fine art market practices
Preview our DVDs Fine Art Digital Printing and Fine Art Digital Workflow.
Learn more in our Fine Art of Digital Printing Workshop.
Pixel Genius – PhotoKit & PhotoKit Sharpener
February 10, 2011 | Leave a Comment
Get 15% off of Pixel Genius products with this code – JPC15CPN.
The people at Pixel Genius (Martin Evening, the late Bruce Fraser, Mac Holbert, Andrew Rodney, Seth Resnick and Jeff Schewe) produce terrific production tools for use within Photoshop – PhotoKit, Photo Kit Color, and Photo Kit Sharpener.
PhotoKit automates a variety of tasks including color correction, color to black and white conversion, toning, and basic sharpening. PhotoKit Sharpener automates some of the most sophisticated sharpening routines ever devised. They’re so sophisticated they were licensed and modified for Adobe’s Lightroom.
Seattle ASMP Seminar – Fine Art of Digital Printing
October 30, 2010 | Leave a Comment
Mac Holbert and I concentrate on Fine Art Workflow in our Epson sponsored seminar today in Seattle for ASMP.
Free giveaways include Adobe CS5, NIK HDR Efex Pro, Pixel Genius Photo Kit Sharpener Pro, OnOne Plug In Suite, X-Rite Color Passport, and more.
Find out more about the event here.
View our DVD content here.
Read more in my digital printing lessons.
Learn more in my digital printing workshops.
Fine Art Workflow – Today at ASMP Philadelphia
October 12, 2010 | Leave a Comment
Mac Holbert and I will be presenting content from our DVD Fine Art Workflow today at ASMP Philadelphia.
Learn more in my DVDs, workshops, and ebooks.
FADP Highlight – Print Presentation
October 29, 2009 | Leave a Comment

Print presentation is the final aspect of fine art printing. Mounting, mats, framing, portfolios, bodies of work, environment, light. All of these things affect the way a work of art is perceived by viewers. They might seem like incidental after thoughts but they’re actually integral components of making artistic statement – and it often provides necessary protection ensuring a work of art endures. The most beautiful prints in the world will become more beautiful with appropriate presentation – or fade away without it.
Check out my series of articles on print presentation in Photoshop User and on my website.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
FADP Highlight – Special Guest – Chris Orwig
October 28, 2009 | 1 Comment

Chris Orwig shared many insights in an inspiring lecture during our FADP workshop at Brooks. Chris collects great stories from photographers and shares them in his new book Visual Poetry.
In one story, a man has written a novel and decides it’s no good so he throws it out. As she’s taking out the trash, his wife discovers the manuscript and reads it. She goes to him and says he needs to finish it – it’s good. He does. It becomes a best seller.
Chris thinks we all need ‘trash can buddies’. I agree.
Find out more about Chris Orwig here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
FADP Highlight – Svetlanda Tepavcevic – It’s Printmaking Not Just Photography
October 27, 2009 | Leave a Comment

Svetlana Tepavcevic makes abstract black and white images of waves that look like ink paintings.
We discussed the importance of scale and presentation agreeing that classic photographic small scale matted approaches reduced the impact of the images. A larger scale with a different presentation format will highlight the more painterly concerns of these images. So will appropriate materials – something matte and fibrous.
The source files aren’t super high resolution, but that’s a non-issue because the treatment of the subject supports substantial upsampling. It’s another case of how the “rules” are only useful guidelines that identify significant considerations and raise important questions but there are always exceptions. They say “Exceptions prove the rule.” And, there’s an art to knowing when to make them.
See more of Svjetlana Tepavcevic’s work here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
FADP Highlight – A Sense of Destination
October 26, 2009 | Leave a Comment

One of the key concepts Mac Holbert and I emphasize in our digital printing workshops is developing a clear sense of destination before you start editing a file. Once you have a sense of destination what you need to do to an image becomes much clearer. Without a sense of destination you may end up wandering aimlessly. Your personal style may influence the route you take but you’ll know what steps you need to take to get where you want to go. First you have to know where you want to go. Your artistic intention determines objectives, outcomes, and procedures. There may be many ways to get there – different tools to choose from and ways to apply them during your workflow – but with a clear sense of destination you’ll be able to more easily make meaningful choices that fulfill your vision.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
rmacholbert.com
September 15, 2009 | Leave a Comment

R Mac Holbert’s (master printer Nash Editions) new website is live and growing
You’ll find …
Information on Mac’s workshops and seminars.
Free PDFs and Actions that complement Mac’s workshops and seminars.
Mac’s Acme Educational DVD The Dirty Dozen: Eliminating Common Imaging Mistakes.
Mac’s book Nash Editions / Photography and the Art of Digital Printing.
Like any website, it continues to evolve.
So, check it out now.
And, check back later for more useful resources.
Check out my conversation with Mac here.
Check out our workshop The Fine Art of Digital Printing here.
The Fine Art of Digital Printing Workshop Returns
June 26, 2009 | Leave a Comment

You can learn from two master digital print makers at the same time, fresh off their highly successful tour in the Epson Print Academy, in The Fine Art of Digital Printing workshop. It’s the chance of a lifetime.
The Fine Art of Digital Printing workshop with John Paul Caponigro and Mac Holbert (supported by Epson) returns in 2009 after four highly successful events. August 31 – September 4 and October 26 – 30 at the Brooks Institute of Photography in Santa Barbara, CA. Space is limited to 24 participants and made available on a first-come-first-serve basis. The event was so popular in 2008 and 2009 it sold out within days.
Visit thefineartofdigitalprinting.com to learn more and to sign up for the workshop or waiting list.
Schedule
Seminar style sessions are run morning, afternoon, and evening with breaks only for lunch and dinner.
Topics covered include …
Color Management
Proofing
Workflow
Raw Conversion
Noise Reduction
Sharpening
Media Choices
Print Presentation
One-On-One Reviews
And much, much more!
The workshop emphasizes hands on productivity. Late nights are spent in the lab producing work while Mac and JP conduct one-on-one review sessions.
Included with the workshop are John Paul’s workshop DVD (packed with exercises, reading, test files, and actions) and Mac and JPs handouts (a binder compiling the best of their years of relevant writings).
This workshop is right for those who want to master digital printmaking and take their digital imaging skills to the next level. This workshop has a strong photographic perspective but is applicable to all types of artists who want to reproduce their work in digital media. Intermediate skill levels with Photoshop are required. Lightroom is covered but not required.
Check out Mac’s website with free resources here.
Check out Mac’s book here.
Check out Mac’s DVD here.
Check out my conversation with Mac here.
Check out my DVDs here.
Check out my free printing PDFs here.
Check out my other Printing workshops here.
Read more
Epson Print Academy – NYC
December 5, 2008 | Comments Off

The Epson Print Academy will be in NYC tomorrow.
Rodney, Schewe, Gorman, Holbert, Caponigro.
Check out this recent blog post at Photoshop Insider where we each describe our sessions.
Epson Print Academy – Live – What It’s Like
November 16, 2008 | Comments Off

Today, the Epson Print Academy is in Washington DC at the Hilton Crystal Palace.
What’s the Epson Print Academy like? Jack Reznicki hosts Track One. Jeff Schewe is ring leader for Andrew Rodney, Greg Gorman, Mac Holbert, and me in Track Two. Both tracks feature live sessions and informative videos. In track two senior product manager Mark Radogna (below) talks about the new HDR ink technologies. Henry Wilhelm talks about key issues in print permanence – see the full length here. There’s an Expo area. Jeff Greene of Microsoft makes a short presentation on Capture One 4 and Expression Media 2. Mike Wong of On One makes a short presentation on their plug-ins like Mask Pro and Focal Point. And there’s a Gallery; all the prints are printed with Epson’s new HDR ink.
Check back later this evening for afternoon additions.
Find out more about the new Epson printers here.
Find out about the next Epson Print Academy near you here.
Epson Print Academy – Wilhelm / Reichmann
November 9, 2008 | Leave a Comment

The videos for the Epson Print Academy are always rich. In the newly updated Track 2 sessions attendees get to see a 14 minute short cut of Michael Reichmann (Luminous Landscape) interviewing Henry Wilhelm (Care and Permanence of Photographs) on longevity. A lot of myths and misnomers are dispelled. It’s well worth scanning.
You can see and/or listen to the full 68 minute version here.
Find out about the next Epson Print Academy near you here.
Epson Print Academy – Giveaways
November 8, 2008 | Leave a Comment



There are a lot of surprise giveaways during the Epson Print Academy – books, DVDs, software, posters, prints, etc. I give away posters made onsite, often during the presentation.
Find out about the next Epson Print Academy near you here.
Epson Print Academy – Downloads
November 8, 2008 | Leave a Comment

The Epson Print Academy Track 2 downloads contain dozens of PDFs, test files, and actions. They’re electronic. So they’re green. They’re portable. They’re transmittable. And they’re updateable. They evolve and grow as the sessions do. Items include Color Management (Rodney), Sharpening Workflow (Schewe), B&W Conversion (Gorman), Fine Art Workflow (Holbert), The Art of Proofing (Caponigro) and much, much more.
They’re for attendees only!
Find out about the next Epson Print Academy near you here.
Check out my Fine Digital Print workshops here.
Epson Print Academy – Atlanta 11/8
November 7, 2008 | Leave a Comment

The Epson Print Academy will be in Atlanta tomorrow Saturday, November 8th at the Renaissance Atlanta Hotel Downtown. It’s the first of a 15 city tour. Track 1 & 2 are both updated with new sessions. Track 1 is hosted by Jack Reznicki with live demonstrations and informative videos featuring industry professionals giving an excellent introduction to the medium. Track 2 features advanced sessions by Andrew Rodney, Jeff Schewe, Greg Gorman, Mac Holbert and John Paul Caponigro. The gallery features images printed with the new Epson Stylus® Pro 7900 printers with UltraChrome® HDR inks. Attendees will be registered to win one 4880 printer (given at each venue) and one of the 7900 printer (given July 2009). At $79.95 and $149.95, these sessions are a phenomenal value. Don’t miss them!
Find out about the next Epson Print Academy near you here.
Check out my Fine Digital Print workshops here.
Dan Steinhardt – About Paper / Meaningless Terms
November 3, 2008 | Leave a Comment

Last week at The Fine Art of Digital Printing workshop The Fine Art of Digital Printing workshop (taking place at Brooks sponsored by Epson) spoke about paper. We always have special guests at these events and we were delighted that Dano was able to come this time. Dano explained a lot of interesting things about paper (three types – swellable, microporous, cotton fiber)(the history and myths of OBA’s – optical brightening agents – used in paper coatings, some longer lasting than others)(longevity facts – it’s a combination of many factors, lightfastness being only one).
One of the funnier things that everyone came away with was how many terms we’re used to hearing and using that are essentially meaningless and can be potentially misleading if you make assumptions often associated with the terms. “Fine art paper”, “museum grade”, “archival”, “pearl”, “luster”, “stipple” are all marketing terms with no definite meaning. “Permanent” means water fast, but doesn’t imply light fast. “Compatibility” simply means the paper will transport through the printer – nothing more. So it pays to know which terms are truly meaningful/useful and which terms aren’t.
More to come on this. Stay tuned.
Look for upcoming Epson Print Academy dates here.
Check out The Fine Art of Digital Printing workshops here.
Check out my Fine Digital Print workshops here.
Peg Fredi – Simulating Alternative Processes / Waxing Prints
November 2, 2008 | 1 Comment

This week at The Fine Art of Digital Printing workshop (taking place at Brooks sponsored by Epson) Peg Fredi wanted to simulate the look of the alternative process prints she’s been making with digital contact negatives. She tried several toning solutions – variations of traditional warm toning solutions. She found that she like the black of the inkjet prints, which is even blacker than alternative process blacks. She tried several paper types, ultimately deciding on Epson Velvet paper, which she then planned to wax (with butcher’s wax) to enhance the surface further. Actually, waxing print surfaces has been around a long time. It adds an extra dimension and quality to any print. And it doesn’t affect longevity. It pays to experiment. You may find new solutions that are just right for your work.
Have you finished your prints in unusual ways? Tell us about it! Comment here!
Look for upcoming Epson Print Academy dates here.
Check out The Fine Art of Digital Printing workshops here.
Check out my Fine Digital Print workshops here.
Steve Robeck – Thinking File Structure
November 1, 2008 | Leave a Comment

This week at The Fine Art of Digital Printing workshop (taking place at Brooks sponsored by Epson) Mac Holbert and I reviewed file structure at the end of the week – by processing student work. Everyone participating in the workshop got a valuable review of the file building workflow Mac and I use and recommend. Steve Robeck also got more than one possible window into the art of interpreting digital files. Time and time again, you modify how you apply a tool, eliminate it from the process, or add another. In this case we added a Photo Filter adjustment layer applied selectively to the highlights to add subtle warm ambient color and we used an additional Hue/Saturation layer to increase the saturation of yellow accent colors throughout the image. Adopting a consistent file structure and working methodology is important. And, knowing when and why to make exceptions is equally important.
Look for upcoming Epson Print Academy dates here.
Check out The Fine Art of Digital Printing workshops here.
Check out my Fine Digital Print workshops here.
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