Use space to improve your design. There’s the space around blocks of text – margins. And there’s the space between elements of text – tracking and leading. Tracking is the space between letters. Leading is the space between lines. If tracking and leading are too tight, words appear cramped and are harder to distinguish from one another. If tracking and leading are too loose, units of text fall apart into separate units. Use enough space to help text rest gracefully on the page and breathe, but not so much space that it weakens the relationships between separate pieces and they drift apart.

tracking3

leading

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Whether you’re designing for a book or a presentation choosing the right type face is important. The font you choose helps shape the tone of what you create. As with any endeavor, it helps to have a trusted resources you can always turn to.

Here are my go to serif and sans serif fonts … and a few I steer clear of.

serif

sanserif

stylized

Serif and san serif and the most common kinds of fonts. Serif fonts have a classic feel. Sans serif fonts set a contemporary tone. Decorative or display fonts have a great deal more flair and are generally best used for signage; it takes the right project and a great designer to use them well in other applications. Design is typically best used as a support for content, not a distraction from it or a substitute for it.

Find books on design I recommend here.

Learn more in my Fine Art Digital Printing Workshops.


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