Business of Fine Art Digital Photography Workshop

Limited to 12
Limited class size and selective enrollment ensures that participants receive individual feedback and that pace and topics covered may be adjusted based on the needs of the group.

Focus

Learn how to package, present, publish and promote your art.
Take these 12 steps.

1 - Identify your core strengths and what's unique about your vision.

2 - Set clear personal goals for your creative life.

3 - Identify opportunities that are right for you and your business.

4 - Plan to effectively present your images and promote your projects.

5 - Define specific personal projects to help you achieve your goals.

6 - Make exhibition quality prints.

7 - Prepare your images for presentation.

8 - Edit and sequence your images.

9 - Write supporting text.

10 - Design and produce your own book.

11 - Create a web presence.

12 - Share your images with the world.

Extensive reviews at the beginning of the week set the stage for the work done the rest of the week.

You'll be excited and inspired by the diverse perspectives of your fellow participants. Together, we'll put the digital imaging R/Evolution and the power of community to work for you.

Topics

- Identifying Core Strengths for Effective Image Selection, Sequencing, & Enhancement
- What Makes A Great Photographic Book
- The Form of the Book
- What Books Are Used For
- Image Selection
- Image Sequencing
- Supporting Text
- Book Design
- Book Production
- Enhancing Books After Printing
- Color Management and Proofing
- Comparing Different Publishing Paradigms
- Setting Clear Goals - Mission, Goals, Projects, and Next Actions
- Developing a Signature Style
- Developing a Consistent Body of Work
- Individual Project Development
- Promoting Your Project
- Branding
- The Business of Fine Art
- Editioning
- Pricing
- Exhibition

This Workshop Is Right For You If

You want to prepare an existing body of work for public presentation.

Start learning now with these online resources.

Get Feedback On Your Work

The week begins with extensive reviews of participant work. Reviews are used to clearly define your personal project and unique style. This will serve as a guide for work done the rest of the week. It will also unveil useful questions, hidden potential, and profitable areas of inquiry. Brief reviews continue throughout the week. You'll get extensive feedback on both the work you bring and the work you produce during the week.

View Original Masterworks

One of the best ways to learn how to make better prints is to expose yourself to great masterworks. You'll develop an eye for the aesthetics of photographic print making. You'll become sensitized to the many nuances that add up to make a great print.

During my workshops you'll see original master works from the history of photography including original prints by Ansel Adams, Wynn Bullock, Paul Caponigro, Linda Connor, Kurt Markus, Arnold Newman, Olivia Parker, Chris Rainier, Joyce Tenneson, George Tice, Jerry Uelsmann, Brett Weston, Minor White, Huntington Witherill, and many more.

masterworks

Get Ready

Find Out What You Need

An open mind and curiosity are the primary requirements for this week.

You need a portable computer, digital files, and Photoshop.

You should be comfortable with Photoshop.

Download Blurb’s free BookSmart software and try it before coming.

Learn more now! Read my free Creativity Lessons.

Start Learning Now

Register and Download the Special Workshop DVD Now

This Special Workshop DVD is free to participants. The DVD is updated frequently with recommended reading, exercise files, test files, and actions designed to make routine tasks as easy as pushing a button. There's more information in these items than we can cover in a week so you'll find them to be invaluable resources long after the workshop ends.

See Previews

View Informative DVDs

My DVD series R/Evolution offers excellent resources to help you prepare for my workshops and review core material presented long afterwards.

Choose the ones that are right for you.

dvd's

Connect

Become A Part of Our Community

When you take a workshop you become a part of a community. You discover how much you have to learn from others - and how important that is. You also discover how much you have to give to others - and how good that feels. You can stay in touch with people who have similar shared experiences and interests.

Find them on Facebook, Flickr, and my Alumni blog.

Learn From Others

Share the Experience

"The best thing about the Master's Workshop is the synergy between the participants and the groups collective intelligence." — Justin Hartford

"John Paul is one of the best instructors, if not the best, that I have ever had. He is a great source of inspiration. That's saying something! I studied with Richard Feynman." – Steve Schele