Using Visual Metaphors

Here’s an excerpt from my column in the current issue of AfterCapture magazine. “In photography, metaphors are visual rather than verbal. Different kinds of connections and transferences of shared qualities are made more easily with visual language than with verbal language. Relationships that can be...

Many Uses For Books

There are many different kinds of books because people use books to do many different things. – Share content – Make a durable record (whether history or memento) – Support an inquiry – Produce a catalog to facilitate and create orders – Enhance a proposition...

Neil Enns Folio Covers

Find out how Neil Enns creates custom portfolios and portfolio covers on my Alumni Blog. He can do it for you too! Find out about what he has to offer you here and here.

Share, Promote, Sell Your Blurb Books

Blurb offers a number of ways you can share, promote, and sell your books. Once you print your book you can invite others to preview and purchase it, either with Blurb’s announce feature or with your own mailing list. Blurb’s new widget allows visitors to...

Comparing Blurb's Quality to Offset

In its few year history, Blurb’s quality has improved tremendously. How does Blurb’s print-on-demand quality compare to standard web offset press quality? Blurb delivers better quality than most offset presses where careful attention is not paid to production. Blurb doesn’t meet the best carefully overseen...

Hire a Professional Designer to Make Your Blurb Book – BlurbNation Directory

Professional design makes a difference. Want to hire a professional to design you Blurb book but don’t know one? Find one on the BlurbNation Directory. You’ll get better results when you work with a designer if you understand core design concepts. Check out How to...

Sandler and Graham Place in iPhone Contest

My Alumni and I have been having a lot of fun with our iPhones. Harry Sandler won one of 10 Wacom Tablet Winners. Jim Graham won one of 25 Apple App Store Gift Cards. I won one of 30 Adorama Gift Cards. Harry alternates between...

Use Space – Tracking & Leading

Use space to improve your design. There’s the space around blocks of text – margins. And there’s the space between elements of text – tracking and leading. Tracking is the space between letters. Leading is the space between lines. If tracking and leading are too...

Limit the Number of Fonts You Use

Limit the number of fonts you use in a single project. If you combine too many fonts they’re almost certain to draw attention away from the content of the words and pictures. Instead use variations of one font. All of the variations below are of...

Neil Enns Folio Covers

Back in December of 2009 I had the  pleasure of joining John Paul on a trip to Antarctica. On that trip I saw  firsthand the beautiful folio packaging that Brooks Jensen <http://www.brooksjensen.com> created to sell his work. I very much enjoyed the presentation style, as...