{"id":13024,"date":"2014-03-17T08:45:31","date_gmt":"2014-03-17T12:45:31","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=13024"},"modified":"2014-03-17T08:45:31","modified_gmt":"2014-03-17T12:45:31","slug":"free-pdf-the-art-of-arranging-images","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/13024\/free-pdf-the-art-of-arranging-images\/","title":{"rendered":"Free PDF \u2013 The Art Of Arranging Images"},"content":{"rendered":"

\"ArrangingPDF\"<\/a>
\nHow you present your work may be almost as important as what work you present. It\u2019s the art of sequencing or arranging. And it is an art, which involves specific techniques that can be learned. What are some of the guiding principles involved? Here are a few.
\nSequence matters. Start strong. Finish strong. Make getting there interesting. Whether it\u2019s a symphony, a novel, or an exhibit. It\u2019s good advice for arranging any creative product. To sequence a project, you can use the metaphor of building a fence. The strongest pieces can be thought of as posts. The less strong pieces can be thought of as rails. You want to start and end with very strongest pieces to create a strong structure. You want to periodically reinforce runs of less strong units with one or more stronger units. You don\u2019t want long runs of rails without posts or the structure may fail. A fence made only of posts becomes something else entirely, a wall with no variation or grace. The number of strong pieces you include determines how long a fence will be, though the number of other images you include may modify length somewhat.
\nRemember the golden rules of marketing; primacy (the first thing you see), recency (the last thing you see ), and frequency (the number of times you see the same or similar things). Frequency is rated first. Primacy is rated second. Recency is rated third. They\u2019re all important. It\u2019s all about effective memorable communication. So, the most important thing is to have a consistent body of work (frequency). The next most important thing is to start with your strongest work (primacy). The next most important thing is to finish strong (recency).
\nYou can use classic story telling devices (like structure, proximity, pace, length, etc) to strengthen any image presentation and bring to light subtext in and connections between images that give work added depth and dimension.
\nIn short, arranging matters.
\nLearn more about the art of Arranging in this free PDF.<\/a>
\nSubscribe to Insights enews and download it free.<\/a>
\nLearn more in my digital photography and digital printing workshops.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How you present your work may be almost as important as what work you present. It\u2019s the art of sequencing or arranging. And it is an art, which involves specific techniques that can be learned. What are some of the guiding principles involved? 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