{"id":1446,"date":"2019-05-18T11:11:31","date_gmt":"2019-05-18T15:11:31","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=1446"},"modified":"2021-07-16T16:16:35","modified_gmt":"2021-07-16T16:16:35","slug":"color-psychology","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/1446\/color-psychology\/","title":{"rendered":"What In The World Is Color Psychology ?"},"content":{"rendered":"

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\nColor psychology is the study of how color affects human behavior. It\u2019s a long-standing, field used in art, design, marketing, sports, medicine, and much more.<\/p>\n

Despite its long history and widespread use, there\u2019s a lot more to discover about how color affects people scientifically. Here\u2019s are a few facts that have been scientifically proven.<\/p>\n

We see certain colors more quickly than others.<\/p>\n

Warm colors are stimulating and cool colors are calming.<\/p>\n

A red room feels 10 degrees warmer, while a blue room feels 10 degrees cooler.<\/p>\n

Colors can enhance the effectiveness of placebos.<\/p>\n

The presence of green speeds healing.<\/p>\n

Athletes perform better in certain colors and get penalized more in others.<\/p>\n

Clearly, the responses to color are at once physical, psychological, and social, so identifying the strongest contributor(s) to a response(s) is no easy matter. The more social the response, the more likely it is to vary between individuals. Socially, color psychology has many layers \u2013 universal, cultural, regional, communal, individual. And then there\u2019s time. Age (as well as gender) can also influence how a person perceives and interacts with color. An era or a moment can become important factors too. It\u2019s complicated but it\u2019s fascinating!
\nColor affects body, mind, and emotions. Color can be used by physicians to promote physical and psychological health, by businesses to brand identities and influence purchasing decisions, by political movements to propagate values and ideas, and by artists to communicate aesthetics and emotions. Color is a powerful communication tool that can be used to influence perception, mood, and action.<\/p>\n

Considering the psychological dimensions of color consciously will give you a greater awareness of the phenomenon of color and improve your ability to communicate with it. Remember, there are shared responses to color and you have your own individual responses to color. Being able to tell the difference can be insightful. This mindfulness is something every visual artist will benefit from.
\nHow will you use color?<\/p>\n

Read more on Color\u00a0Psychology\u00a0here.<\/a><\/strong><\/span>
\nLearn more in my digital printing and digital photography workshops<\/a>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Color psychology is the study of how color affects human behavior. It\u2019s a long-standing, field used in art, design, marketing, sports, medicine, and much more. Despite its long history and widespread use, there\u2019s a lot more to discover about how color affects people scientifically. Here\u2019s…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[44],"tags":[2993,43,45,3076,3053,1894],"post_folder":[],"yoast_head":"\nWhat In The World Is Color Psychology ? - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/1446\/color-psychology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What In The World Is Color Psychology ? - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"Color psychology is the study of how color affects human behavior. It\u2019s a long-standing, field used in art, design, marketing, sports, medicine, and much more. Despite its long history and widespread use, there\u2019s a lot more to discover about how color affects people scientifically. 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