{"id":21827,"date":"2020-09-13T09:52:50","date_gmt":"2020-09-13T13:52:50","guid":{"rendered":"https:\/\/www.johnpaulcaponigro.com\/blog\/?p=21827"},"modified":"2022-03-29T21:49:20","modified_gmt":"2022-03-29T21:49:20","slug":"best-strategy-creating-successful-color-palettes","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/","title":{"rendered":"The Best Strategy For Creating Successful Color Palettes"},"content":{"rendered":"<p class=\"p1\"><img class=\"alignnone size-full wp-image-21845\" src=\"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/IlluminationXXX_425.jpg\" alt=\"Illumination XXX\" width=\"425\" height=\"514\" \/><\/p>\n<p class=\"p1\">The vast majority of resources you\u2019ll find for creating successful color palettes, whether in print or online, will catalog a great number of compelling color combinations with some rhyme but little reason. When you look at them, not understanding the logic behind their choices, it\u2019s tempting to think that anything goes. (And it might in certain contexts and for the specific reasons. But which ones?) Sometimes they drift into color psychology but quickly become so subjective they lose all sense of objectivity or universality. The best of them identify visual dynamics that you can use to exert some influence over the direction takes in and gives to your images.<\/p>\n<p class=\"p1\">What I\u2019m offering you here is different. This is a strategy. Not a rule but a tool.<\/p>\n<p>Use high contrast in one element of color, medium contrast in a second, and low contrast in the third.<\/p>\n<p class=\"p1\">It could be simplified to, make one element of color dominant by consistently putting more contrast in it than the other two.<\/p>\n<p class=\"p1\">With only three elements of color, this rubric offers you three main palettes that you can draw endless permutations from plus two notable exceptions.<\/p>\n<p class=\"p1\">When you reflect on your choice of palette, you\u2019ll gain insights into the themes contained of your images.<\/p>\n<p class=\"p1\">Before I detail these five palettes \u2026<\/p>\n<p class=\"p1\">It helps to understand some of the dynamics of color. Good things come in threes; there are three types of color, three elements of color, and three kinds of contrast.<\/p>\n<p class=\"p1\"><img class=\"alignnone size-full wp-image-21837\" src=\"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/Antarctica_2009-LXXIX1-1.jpg\" alt=\"Antarctica_2009-LXXIX1\" width=\"425\" height=\"151\" \/><\/p>\n<p class=\"p1\"><img class=\"alignnone size-full wp-image-21836\" src=\"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/Antarctica_2009-LXV-1.jpg\" alt=\"Antarctica_2009-LXV\" width=\"425\" height=\"142\" \/><\/p>\n<p class=\"p1\"><img class=\"alignnone size-full wp-image-21838\" src=\"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/MosesPremonition_1998_5-1.jpg\" alt=\"MosesPremonition_1998_5\" width=\"425\" height=\"196\" \/><\/p>\n<p class=\"p1\"><b>3 Types Of Color<\/b><\/p>\n<p class=\"p4\">There are three types of color \u2013\u00a0ideal, ambient, and synthetic.<\/p>\n<p class=\"p4\">\n<br><script src=\"https:\/\/www.google.com\/recaptcha\/api.js\"><\/script><form method=\"post\" id=\"los-pp-form\"><table cellpadding=\"7\" style=\"background-color:#eee;border:1px solid #C0C0C0\"><tr><td colspan=\"2\">Insights Members can login to read the full article.<\/td><\/tr><tr><td>Email:<\/td><td> <input name=\"los_pp_email\" type=\"text\"><\/td><\/tr><tr><td colspan=\"2\"><button class=\"g-recaptcha\" type=\"submit\" data-sitekey=\"6LecTYkqAAAAAHJvkyBxFs7D81oS4wjaoHknShEt\" data-callback=\"onSubmit\">Login<\/button> or <a href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/get-news\/\">Sign up<\/a><\/td><\/tr><\/table><\/form><script> function onSubmit(token) { document.getElementById(\"los-pp-form\").submit(); } <\/script>","protected":false},"excerpt":{"rendered":"<p>The vast majority of resources you\u2019ll find for creating successful color palettes, whether in print or online, will catalog a great number of compelling color combinations with some rhyme but little reason. When you look at them, not understanding the logic behind their choices, it\u2019s&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[65],"tags":[43,3815,4076],"post_folder":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Strategy For Creating Successful Color Palettes - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Strategy For Creating Successful Color Palettes - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"The vast majority of resources you\u2019ll find for creating successful color palettes, whether in print or online, will catalog a great number of compelling color combinations with some rhyme but little reason. When you look at them, not understanding the logic behind their choices, it\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/\" \/>\n<meta property=\"og:site_name\" content=\"John Paul Caponigro\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-13T13:52:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T21:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/IlluminationXXX_425.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"johnpaulcaponigro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Best Strategy For Creating Successful Color Palettes - John Paul Caponigro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/","og_locale":"en_US","og_type":"article","og_title":"The Best Strategy For Creating Successful Color Palettes - John Paul Caponigro","og_description":"The vast majority of resources you\u2019ll find for creating successful color palettes, whether in print or online, will catalog a great number of compelling color combinations with some rhyme but little reason. When you look at them, not understanding the logic behind their choices, it\u2019s...","og_url":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/","og_site_name":"John Paul Caponigro","article_published_time":"2020-09-13T13:52:50+00:00","article_modified_time":"2022-03-29T21:49:20+00:00","og_image":[{"url":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/IlluminationXXX_425.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"johnpaulcaponigro","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/#website","url":"https:\/\/www.johnpaulcaponigro.com\/blog\/","name":"John Paul Caponigro","description":"Illuminating Creativity","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.johnpaulcaponigro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/#primaryimage","url":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/IlluminationXXX_425.jpg","contentUrl":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-content\/uploads\/2021\/02\/IlluminationXXX_425.jpg","width":425,"height":514},{"@type":"WebPage","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/#webpage","url":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/","name":"The Best Strategy For Creating Successful Color Palettes - John Paul Caponigro","isPartOf":{"@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/#primaryimage"},"datePublished":"2020-09-13T13:52:50+00:00","dateModified":"2022-03-29T21:49:20+00:00","author":{"@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/#\/schema\/person\/858a1050968a36008905f1980aae47b0"},"breadcrumb":{"@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/21827\/best-strategy-creating-successful-color-palettes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.johnpaulcaponigro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Best Strategy For Creating Successful Color Palettes"}]},{"@type":"Person","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/#\/schema\/person\/858a1050968a36008905f1980aae47b0","name":"johnpaulcaponigro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.johnpaulcaponigro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/309d46e93fff33337943899d8f3269cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/309d46e93fff33337943899d8f3269cf?s=96&d=mm&r=g","caption":"johnpaulcaponigro"},"url":"https:\/\/www.johnpaulcaponigro.com\/blog\/author\/johnpaulcaponigro\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/posts\/21827"}],"collection":[{"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/comments?post=21827"}],"version-history":[{"count":2,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/posts\/21827\/revisions"}],"predecessor-version":[{"id":41744,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/posts\/21827\/revisions\/41744"}],"wp:attachment":[{"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/media?parent=21827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/categories?post=21827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/tags?post=21827"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.johnpaulcaponigro.com\/blog\/wp-json\/wp\/v2\/post_folder?post=21827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}