{"id":2449,"date":"2010-02-03T11:08:25","date_gmt":"2010-02-03T15:08:25","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=2449"},"modified":"2010-02-03T11:08:25","modified_gmt":"2010-02-03T15:08:25","slug":"made-to-stick","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/2449\/made-to-stick\/","title":{"rendered":"Made To Stick"},"content":{"rendered":"

\"madetostick\"
\nChip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent \u2026 well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective.
\nSUCCESs their simple formula.
\nSimple
\nUnexpected
\nConcrete
\nCredible
\nEmotional
\nStories
\nThat’s the key take-away from the book but it’s richly elaborated with hundreds of great stories about how SUCCESs is put into practice.
\nI give this book my highest recommendation.
\nFind the book here.<\/a>
\nFind out more about the book and free online resources here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent \u2026 well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective. SUCCESs their…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[16],"tags":[2,1542,313,1543],"post_folder":[],"yoast_head":"\nMade To Stick - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/2449\/made-to-stick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made To Stick - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent \u2026 well, anyone really. 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