{"id":3031,"date":"2010-04-08T09:22:28","date_gmt":"2010-04-08T13:22:28","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=3031"},"modified":"2010-04-08T09:22:28","modified_gmt":"2010-04-08T13:22:28","slug":"scamper","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/3031\/scamper\/","title":{"rendered":"SCAMPER"},"content":{"rendered":"

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\n
\n
\nSCAMPER <\/strong>
\nHaving trouble coming up with new ideas? Get thousands of ideas with one word. Try SCAMPER. In 1939 advertising executive Alex Osborn, “the father of brainstorming”, first proposed a set of nine strategies for creative thinking, seven of which were later rearranged by Bob Eberle into the mnemonic SCAMPER.
\nS\u00a0\u00a0 Substitute<\/strong>
\nC\u00a0\u00a0 Combine<\/strong> <\/strong>
\nA\u00a0\u00a0 Adapt<\/strong>
\nM\u00a0\u00a0 Modify<\/strong>
\nP\u00a0\u00a0 Put to Other Uses<\/strong>
\nE\u00a0\u00a0 Eliminate<\/strong>
\nR\u00a0\u00a0 Rearrange<\/strong>
\nWhat are the other two missing words?
\nMinify, which I like to think of as expand and contract or put another way reduce and enlarge.
\nReverse, which I think is the most powerful tool of all. It’s typified by the 180 degree rule. Do the opposite.
\nThe underlying assumption with SCAMPER is that new ideas are based on old ones. This may not always be the case, but often it is. To use SCAMPER, you have to start with something.
\nYou can use SCAMPER as a list of questions that can be used to generate new ideas. Simply ask, “Can I ____ something?” inserting the words SCAMPER represents one at a time. Next, you might try using two words at a time. Later try three. Classically, the best solutions are the simplest, but not always.
\nFind over 20 creativity tips here.<\/a>
\nLearn more in my workshops.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SCAMPER Having trouble coming up with new ideas? Get thousands of ideas with one word. Try SCAMPER. In 1939 advertising executive Alex Osborn, “the father of brainstorming”, first proposed a set of nine strategies for creative thinking, seven of which were later rearranged by Bob…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[207,5,527],"tags":[261,6,1355,1021,1657],"post_folder":[],"yoast_head":"\nSCAMPER - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/3031\/scamper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCAMPER - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"SCAMPER Having trouble coming up with new ideas? 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