{"id":342,"date":"2009-03-19T10:02:39","date_gmt":"2009-03-19T14:02:39","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/wordpress\/?p=342"},"modified":"2009-03-19T10:02:39","modified_gmt":"2009-03-19T14:02:39","slug":"limited-editions-should-you-limit","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/342\/limited-editions-should-you-limit\/","title":{"rendered":"Limited Editions \u2013 Should You Limit?"},"content":{"rendered":"

\"\"
\nShould you limit your editions? It depends. It depends on you. It depends on your level of productivity. It depends on your age. It depends on the kind of work you produce. It depends on the market you\u2019re targeting. It depends on your representatives and how long you expect to be working with them. It depends on how quickly you\u2019d like to see results. It depends on many things.
\nThere\u2019s no clear consensus or set of practices on whether and how you should limit your editions. Ultimately, it\u2019s a personal choice. Make it an informed one. Think long and hard about it. Then act. Undecided? Wait. Keep your editions open. You can always limit later, when you develop a clear desire or identify a clear need to do so.
\nAn edition structure is considered part of the terms of sale. Honor it. If you limit your editions, don\u2019t widen the edition number after initial sales. You may even further limit an edition after it\u2019s issued but while this would increase the value of previous sales it is rarely done, largely because of the complexity of accurate labeling and record keeping. You can adopt different edition structures for different images or at different points in your career; this makes describing edition structures more complex and may confuse consumers leading to loss of sales. You can always raise prices after issuing an edition; how quickly and how much is unclear as it\u2019s determined by increasing demand for an artist\u2019s work; but it\u2019s hoped for by artist, dealer, and collector alike.
\nThe bottom line is that whatever you do, do it with an eye to protecting and increasing the value of your collectors\u2019 purchases. If you do this, the value and market for your work will increase.
\nThere are many pros to limiting editions. It quickly escalates price. It generates broad-based interest in an artist\u2019s entire body of work, directing attention away from top sellers to other works and to new works. It limits the amount of time spent producing the same image, directing the attention of the artist and their representatives alike to the production of new work. (More prolific artist\u2019s benefit more from limiting their editions than less prolific ones.) It appeals to customers who will only buy art in limited editions.
\nThere are many cons to limiting editions. It limits the audience who may appreciate an image. It prevents an artist from enjoying sales of an image at escalated prices as their career matures. (These benefits are enjoyed only on the secondary market. Though higher secondary market prices may help escalate the value of new work.) It prevents the improvement of print quality as an artist\u2019s vision matures or as technology advances. (This can include producing prints with greater longevity or items that can hold their value for a longer time.) It restricts the artist\u2019s ability to gift or trade their work, perhaps to a colleague or a significant collection. For better and for worse, limiting editions limits future options.
\nRead more in the current issue of Photoshop User magazine.<\/a>
\nLearn more in my seminars.
\nLearn more in my workshops.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Should you limit your editions? It depends. It depends on you. It depends on your level of productivity. It depends on your age. It depends on the kind of work you produce. It depends on the market you\u2019re targeting. It depends on your representatives and…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[445,603],"tags":[966,779],"post_folder":[],"yoast_head":"\nLimited Editions \u2013 Should You Limit? - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/342\/limited-editions-should-you-limit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limited Editions \u2013 Should You Limit? - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"Should you limit your editions? 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