{"id":4098,"date":"2010-09-22T05:55:49","date_gmt":"2010-09-22T09:55:49","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=4098"},"modified":"2010-09-22T05:55:49","modified_gmt":"2010-09-22T09:55:49","slug":"the-art-of-choosing-sheena-iyengar","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/4098\/the-art-of-choosing-sheena-iyengar\/","title":{"rendered":"The Art Of Choosing &#8211; Sheena Iyengar"},"content":{"rendered":"<p><!--copy and paste--><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"326\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/SheenaIyengar_2010G-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/SheenaIyengar-2010G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=924&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=sheena_iyengar_on_the_art_of_choosing;year=2010;theme=not_business_as_usual;theme=how_the_mind_works;theme=a_taste_of_tedglobal_2010;theme=unconventional_explanations;theme=new_on_ted_com;event=TEDGlobal+2010;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><param name=\"src\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><br \/>\nSheena Iyengar studies how we make choices &#8212; and how we feel about the  choices we make. At TEDGlobal, she talks about both trivial choices  (Coke v. Pepsi) and profound ones, and shares her groundbreaking  research that has uncovered some surprising attitudes about our  decisions.<br \/>\n<a href=\"..\/..\/?cat=1749\" target=\"_blank\" rel=\"noopener noreferrer\">Find more of my favorite TED videos here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sheena Iyengar studies how we make choices &#8212; and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1229,1432],"tags":[1955,1956,1957,1958,29],"post_folder":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art Of Choosing - Sheena Iyengar - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/4098\/the-art-of-choosing-sheena-iyengar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art Of Choosing - Sheena Iyengar - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"Sheena Iyengar studies how we make choices &#8212; and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. 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At TEDGlobal, she talks about both trivial choices (Coke v. 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