{"id":4200,"date":"2010-10-17T08:10:57","date_gmt":"2010-10-17T12:10:57","guid":{"rendered":"http:\/\/www.johnpaulcaponigro.com\/blog\/?p=4200"},"modified":"2010-10-17T08:10:57","modified_gmt":"2010-10-17T12:10:57","slug":"what-nonprofits-can-learn-from-coca-cola-melinda-french-gates","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/4200\/what-nonprofits-can-learn-from-coca-cola-melinda-french-gates\/","title":{"rendered":"What Nonprofits Can Learn From Coca-Cola &#8211; Melinda French Gates"},"content":{"rendered":"<p><!--copy and paste--><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"326\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/MelindaGates_2010X-medium.flv&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/MelindaGates-2010X.embed_thumbnail.jpg&amp;vw=320&amp;vh=240&amp;ap=0&amp;ti=977&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=melinda_french_gates_what_nonprofits_can_learn_from_coc;year=2010;theme=rethinking_poverty;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=new_on_ted_com;event=TEDxChange;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><param name=\"src\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><br \/>\nAt TEDxChange, Melinda Gates makes a provocative case for nonprofits  taking a cue from corporations such as Coca-Cola, whose plugged-in,  global network of marketers and distributors ensures that every remote  village wants &#8212; and can get &#8212; a Coke. Why shouldn&#8217;t this work for  condoms, sanitation, vaccinations too?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants &#8212; and can get &#8212; a Coke. Why shouldn&#8217;t this work for condoms,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[30,1432],"tags":[2018,2019,2020,29],"post_folder":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Nonprofits Can Learn From Coca-Cola - Melinda French Gates - John Paul Caponigro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.johnpaulcaponigro.com\/blog\/4200\/what-nonprofits-can-learn-from-coca-cola-melinda-french-gates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Nonprofits Can Learn From Coca-Cola - Melinda French Gates - John Paul Caponigro\" \/>\n<meta property=\"og:description\" content=\"At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants &#8212; and can get &#8212; a Coke. Why shouldn&#8217;t this work for condoms,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.johnpaulcaponigro.com\/blog\/4200\/what-nonprofits-can-learn-from-coca-cola-melinda-french-gates\/\" \/>\n<meta property=\"og:site_name\" content=\"John Paul Caponigro\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-17T12:10:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"johnpaulcaponigro\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Nonprofits Can Learn From Coca-Cola - Melinda French Gates - John Paul Caponigro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.johnpaulcaponigro.com\/blog\/4200\/what-nonprofits-can-learn-from-coca-cola-melinda-french-gates\/","og_locale":"en_US","og_type":"article","og_title":"What Nonprofits Can Learn From Coca-Cola - Melinda French Gates - John Paul Caponigro","og_description":"At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants &#8212; and can get &#8212; a Coke. 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