{"id":42469,"date":"2022-08-31T06:56:12","date_gmt":"2022-08-31T10:56:12","guid":{"rendered":"https:\/\/www.johnpaulcaponigro.com\/blog\/?p=42469"},"modified":"2022-09-05T14:11:24","modified_gmt":"2022-09-05T18:11:24","slug":"reversal-do-the-opposite-its-the-most-powerful-way-to-innovate","status":"publish","type":"post","link":"https:\/\/www.johnpaulcaponigro.com\/blog\/42469\/reversal-do-the-opposite-its-the-most-powerful-way-to-innovate\/","title":{"rendered":"Reversal \/ Do The Opposite \u2013 It’s The Most Powerful Way To Innovate"},"content":{"rendered":"

\"\"<\/p>\n

Day \/ Night<\/em><\/p>\n

Looking for something new? Do the opposite of what you normally do. Use the power of reversal; it\u2019s a powerful strategy used by countless creatives.\u00a0<\/span><\/p>\n

The principle of reversal is similar to the photographers\u2019 180-degree rule. You shoot in one direction. You\u2019re so focused on one thing you don\u2019t see all the other possibilities around you. You force yourself also to look 180 degrees in the opposite direction. You discover new vistas. It\u2019s a good habit. Extend this. Identify the ways of seeing you typically engage. Now list other ways of looking and try them. You\u2019ll quickly discover new ways of seeing that will reenergize you and make your work more vital.<\/p>\n

Our minds are conditioned to think in terms of opposites, so ideas for reversal come easily to us.<\/p>\n

On \u2013 Off<\/p>\n

Dark \u2013 Light<\/p>\n

Day \u2013 Night<\/p>\n

Vertical \u2013 Horizontal<\/p>\n

Up \u2013 Down<\/p>\n

In \u2013 Out<\/p>\n

Active \u2013 Passive<\/p>\n

Moving \u2013 Still<\/p>\n

Dynamic \u2013 Stable<\/p>\n

Whole \u2013\u00a0Incomplete<\/p>\n

Repaired \u2013\u00a0Broken\u00a0<\/span><\/p>\n

Full \u2013 Empty<\/p>\n

Some \u2013 None<\/p>\n

Many \u2013\u00a0One<\/p>\n

Altered \u2013\u00a0Unaltered<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Full \/ Empty<\/em><\/p>\n

Try putting a prefix of un or anti on any word (even if the results are not in the dictionary), and you\u2019ll instantly find a different perspective. Then reverse that perspective. Inverting twice doesn\u2019t always return you to the same point. New things can be gained in translation.<\/p>\n

The possibilities are so limitless they can be overwhelming.<\/p>\n

Break the challenge down into useful chunks.\u00a0<\/span><\/p>\n

Physical Processes<\/b><\/p>\n

You can make reversals in your physical process.\u00a0<\/span><\/b><\/p>\n