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The Art Of Choosing – Sheena Iyengar

johnpaulcaponigro 22.09.2010 Video - Creativity, Video - TED 0
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Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Find more of my favorite TED videos here.

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