What Printing Can Do For You

Almost everyday, we make, collect, sequence, process, and share our photographs on digital devices with screen. When was the last time you made a print? If you haven’t made prints recently, you’re missing out. Making prints does many things for you.

How many things? Let me count the ways …

You Connect

When you’re having a hard time believing something, you want to confirm what you see by touching it. Once you touch it, it’s hard to deny – and you learn more about it. Touch is an essential part of a doctor’s diagnosis and healing practice. When you touch and are touched by something you make a special connection. When you make your images physical, you can touch them and they will touch you. This works for other people who get to experience your prints too.

You Look More Carefully

When you make a print you consider your images more carefully. Along the way, you’ll find many ways to improve your images. This adds up. You learn not only what to look for but also what’s possible. You train yourself to look closer and deeper. If you make this a regular practice you’ll find your vision as a whole will improve.

You Develop A Relationship

When you make prints you look at your images more often. While you’re printing them you look at them very carefully, so carefully that sometimes you need to take a break to find perspective. After you print them, you still look at them more carefully at first, but this tends to diminish over time, even though it’s always an option. Because a print persists in your environment you’ll find you also look at your images casually too, sometimes you just see them out of the corner of your eye … and your subconscious registers this. Prints create an accumulation of perception, which deepens your understanding of images on many levels. Once again, this happens for people who view your prints too.

You Decide What’s Most Important

You make a lot of photographs. How many get printed? One percent? Only the best and the most important images are worth printing. Print an image and it makes a statement, simply because it’s printed.

Inevitably, when making a print some things are gained and others are lost. The sacrifices you are willing to make offer still more opportunities for you to clarify your vision. What are you willing to compromise on? What aren’t you willing to compromise? When you make these choices you make a statement, to yourself and others.

You Choose How You’d Like Your Images To Be Received

The many new opportunities making prints presents will challenge you to clarify and declare your creative goals. The way you choose to print (or not to print) your images will encourage people to look at, interact with, share, and value them in entirely different ways. How would you like your images to look? How would you like others to look at your images? How do you want people to interact with your images? Do you want to present your images as casual, every day, highly accessible, utilitarian artifacts or scarce, highly refined, collectibles? If your goal is to make a historic record you may be content with making a few, perhaps only one, possibly quite small, highly durable print that is stored and preserved very carefully for the future appreciation of only a few. On the other hand, if your goal is to expose the largest number of people possible to your imagery, you may want to consider creating an international billboard campaign. There is no right or wrong answer to this question. There is your answer – if you make a print.

You Learn About Yourself

You learn a lot about your images and yourself when you make a print. Realizing your vision in print means more than just making it real, it also means making many realizations along the way. To make a print you have to make a number of decisions. The choices you make reflect your personal likes and dislikes. Go beyond simply saying “I like it.” or “I don’t like it.” Next, ask “Why?” Answering this all-important question will make your personal vision and style clearer. It will make it clearer to people you share your prints with too.

You Share Your Journey

The things you make your images into will guide your audience through a reenactment of your journey of discovery – selecting your subject, composing it, exposing it, processing it, printing it, and sharing it. Prints offer invitations for others to carefully consider not only what you’ve seen, but also the way you’ve see it, and the ways you’ve chosen to share it.

Sure, you can let others make prints for you. Sometimes you have to. But, when you do, you’ll be missing out on many of the opportunities printing presents to further clarify, refine, strengthen, and fulfill your vision. So will your viewers. Even if you print, really print, just once, you’ll learn a lot.

Read What Printing Can Do For Your Images.

Read more in my Printing Resources.

Learn more in my digital printing workshops.

What Printing Can Do For Your Images

Most of us carry and share albums of our photographs with our phones every day. When was the last time you carried prints of your images with you? When was the last time you made a print? If you haven’t made prints recently, you’re missing out. So are your images. Making prints does many things for your images.
How many things? Let me count the ways …

Sensual

Prints make your images tangible. Prints enhance your images with material qualities and the associations they bring with them. Synthetic or organic? Reflective or non-reflective? Smooth or textured? Uniform or irregular? Sharp or soft? White or cream? Transparent or metallic? These and many other factors will have an impact on the technical quality of your images (color, detail, gradation, etc) and on the reactions they produce within their viewers (“It feels like or reminds me of …”).

Scaled

Prints define the scale of your images. What is the appropriate scale for an image – miniature, life-sized, or larger-than-life? Do you want people to walk up to a building-sized mountain or hold it in their hands? Scale changes the physical and psychological reactions people have to images. They draw close to small prints and sometimes hold them or even carry them with them wherever they go; large prints immerse people in images that may fill their entire visual field until they pull back to view them from a distance. You can change a space or even create new space with prints.

Durable

Printing makes your images more durable. So far, it’s prints that have stood the test of time. Historically, it’s the images that were printed that survived. Putting new technology disaster stories aside, there’s never been a precedent to help us determine how long digital files will last if properly cared for. In theory, they should never degrade and can be copied indefinitely without reducing their quality. Whether people, first you and later the inheritors of your images, will perform the required maintenance to ensure this is the real question. One day in the future, media and format migration may become automated, but it’s not now. Consider prints your ultimate form of backup. Though they can deteriorate on their own, if properly produced and stored, prints need little or no additional care and no know how to retrieve and use them.

Saleable

Because they’re physical, prints are easily bought and sold. It’s hard to command a high price for intangible things and harder still for them to hold their value or appreciate. In recent years, there have been unprecedented escalations in the value of photographic prints. Photographic prints have sold for as much as major paintings.

Exclusive

Images in print are more rare as well as less accessible. (Often, this contributes to both their market and personal value.) Prints take up physical space and why would you let something do that if it wasn’t important? Of all the images you look at in a day, how many of them are prints? No one carries thousands of prints in their pockets or on their cell phones. No one makes millions of prints. How many prints do you make? Most of us don’t make enough prints. Making a print is a statement.

Different Experiences

Traditionally, to be viewed at all photographs needed to be printed. Today, that’s no longer true. Still, prints encourage images to be viewed in different ways. If you’re like most people, only the most important images to you have been printed and only a few of those are displayed at one time or for long periods of time. We look at images that are printed differently than images that are not. Do you look more frequently and longer at images that have been printed or images that haven’t? Prints persist. They remain in our environment consistently and require little or no conscious effort for us to consider and reconsider them yet often they demand that we do look at them more consciously. Making prints can become a part of the decision-making process to focus more attention on a select few images. When images are printed they are no longer lost amid so many other less important images. When printed your images become more significant.
In short, printing your images can work wonders for them. It can also work wonders for you.

Read What Making Prints Can Do For You.

Explore my Printing resources.

Learn more in my digital printing workshops.