After hitting on a brilliant new life plan, our first instinct is to tell someone, but Derek Sivers says it’s better to keep goals secret. He presents research stretching as far back as the 1920s to show why people who talk about their ambitions may be less likely to achieve them.

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With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

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“There’s a flip side to everything,” the saying goes, and in 2 minutes, Derek Sivers shows this is true in a few ways you might not expect.

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