Made To Stick

February 3, 2010 | 1 Comment |

madetostick

Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent … well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective.

SUCCESs their simple formula.

Simple
Unexpected
Concrete
Credible
Emotional
Stories

That’s the key take-away from the book but it’s richly elaborated with hundreds of great stories about how SUCCESs is put into practice.

I give this book my highest recommendation.

Find the book here.
Find out more about the book and free online resources here.


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