At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play – with many examples you can try at home (and one that maybe you shouldn’t).

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas – they call it “design thinking.”

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“Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create.

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.”

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