Color Memory is Fluid

A lot of photographers set an objective to match color the way they remember it. But how reliable is their color memory? Not very.
Try this. Look at this color. Then hide it. Mix it in Photoshop. Then compare your results with the original. Were you too light or dark, warm or cool, saturated or desaturated? Do this with 50 different colors and you’ll start to be able to identify consistent errors, which indicates your color tendencies and preferences.
Find out more in my downloads , DVDs, and workshops.
See the results my workshop students generated this week. Read More

The Luscher Color Test – Online

The Luscher Color Test was devised by psychologict Max Luscher in 1969. It’s effectiveness has been known in advertising and industry (automotive and fashion) for years. Now you can gain some pracitalc insight into color psychology with this well-known color test – online.
It’s uncanny what this test can reveal (consistently), but remember it’s just a starting point. What’s far more revealing is your unique living relationship with color, which is revealed over time and in a variety of contexts under many influences. Awareness is the key. Use this as food for thought for developing insight into your relationship with color.
Take the test here.
What did the test reveal for you?
Comment here!
Read more on Color Psychology here.
Learn more in my digital printing and digital photography workshops.