At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play – with many examples you can try at home (and one that maybe you shouldn’t).

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas – they call it “design thinking.”

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“Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling – starting at the end and working back to the beginning.”

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“J.J. Abrams traces his love for the unseen mystery back to its magical beginnings- a passion that’s evident in his films and TV shows, including Star Trek, Cloverfield, Lost, Alias (and soon Star Wars).”

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“What’s a remix? In Kirby Ferguson’s view, any piece of art that contains a recognizable reference to another work–a quote from a lyric, a borrowed riff, a filmic homage. Which makes almost everything a remix, from a Led Zeppelin song to a classic film from George Lucas. His deeply researched and insanely fun four-part web series, “Everything Is a Remix,” dives into the question: Is remixing a form of creativity, a production of the new on the shoulders of what precedes it, or is it just copying? He comes out firmly on the side of creativity, calling for protections for people who, with good intentions, weave together bits of existing culture into something fresh and relevant.”

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“Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create.

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.”

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“In her New Orleans neighborhood, artist and TED Fellow Candy Chang turned an abandoned house into a giant chalkboard asking a fill-in-the-blank question: “Before I die I want to ___.” Her neighbors’ answers — surprising, poignant, funny — became an unexpected mirror for the community. (What’s your answer?)

Candy Chang creates art that prompts people to think about their secrets, wishes and hopes — and then share them. She is a TED Senior Fellow.”

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