What is Equivalence ?

September 6, 2019 | Leave a Comment |

Correspondence - Sonata in Blue -III

What Is Equivalence? It’s a seminal concept proposed by Alfred Steiglitz and developed further by Minor White that cuts straight to the hearts of awareness, intention, and communication.

Learn more in my article on Luminous Landscape.

Plus find links to Minor White’s seminal essay.

One of the ways you can create a book that has wider appeal is to give it a topical focus. Books on well-known subjects (people, places, things, events, etc) have a built in audience – anyone interested in the subject. Comparatively few people know about and are interested in individual artists and so monographs focussed exclusively on an artist’s vision draw smaller audiences. Even books on a particular media process enjoy wider appeal.

It may be challenging to convince a major publisher interested in mass distribution to produce an artist’s monograph without a topical focus. This shouldn’t stop you from producing one yourself. Many artist’s self-publish their own books. In the age of print-on-demand services (like Blurb) the cost, time and expertise required to produce these kinds of books has been reduced dramatically. These types of books tend to be targeted to niche markets. Nobody knows your audience better than you. Nobody will give your work as much sustained attention as you will. Producing your own artist’s book can be extremely fulfilling, you’ll come to understand your work better and learn to make it more effective. The few people who enjoy the fruits of your labor will savor it all the more knowing that it’s a rare experience.

Find books on bookmaking here.
Learn more about books with these online resources.
Learn more in my bookmaking workshop.


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