Making prints does many things for you. To make a print you have to answer many questions. You learn a lot when you make a print. Realizing your vision in print means more than just making it real, it also means you’ll make many realizations about your vision along the way.

The new opportunities making prints presents challenge you to clarify and declare your intentions. What do you want to accomplish with your images? If your goal is to make an historic record you may be content with making a few, perhaps only one, possibly quite small, highly durable print that is stored and preserved very carefully for the future appreciation of only a few. On the other hand, if your goal is to expose the largest number of people possible to your imagery, you may want to consider creating an international billboard campaign now. How do you want people to interact with your images? Do you want to present your images as casual, everyday, highly accessible, utilitarian artifacts or scarce, highly refined, collectibles? The way you choose to print (or not to print) your images will get people to look at, interact with, share, and value them in entirely different ways. When you choose one thing you often have to let another go. If you choose many things simultaneously take steps to make the comparisons meaningful or you run the risk of creating confusing mixed messages. The things you make your images into will guide the viewer on a reenactment of your journey of discovery – and part of that journey of discovery lies in making and appreciating prints.

Printing your images also challenges you to clarify and declare your sensibilities. How do you prefer your images to look? What is the appropriate scale for an image – miniature, life-sized, or larger-than-life? Scale changes the physical and psychological reactions people have to images. They draw close to small prints and sometimes hold them or even carry them with them wherever they go; large prints immerse people in images that may fill their entire visual field until they pull back to view them from a distance. You can change a space or even create new space with prints. How will materials enhance your visual statements? Synthetic or organic? Smooth or textured? Uniform or irregular? Sharp or soft? Reflective or non-reflective? White, cream, or another colored base? All of these factors will have not just a technical impact on detail and color in your image but also on the psychological reactions their associations produce within the viewer. Inevitably, when making a print some things are gained and others are sacrificed. The sacrifices you are willing to make offer an opportunity to clarify your priorities. What do you want people to appreciate most about your images? Let this question be your guide as you first explore possibilities and later make decisions about how to present your images.

To answer the many questions making prints raises you have to pay attention to many details. When you make prints you are called to carefully consider your images and what you want to say and do with them. Prints also offer invitations for others to carefully consider not only your images but also your vision. Once you’ve made prints, you’ll not only understand your vision better, by extension you’ll understand other people’s vision better too.

Sure you can let others make prints for you. But you’ll be missing out on the opportunities they present to further clarify and resolve your vision. Even if you do it, really do it, just once, you’ll learn a lot.

Find out about my prints here.

Learn more in my digital photography and digital printing workshops.


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