Printing – Ideal Viewing Distance

Scale changes ideal viewing distance. To see a 4×5” print you have to get close to it. You can’t see anything but its shape and color from the end of a long hall. To see a 6×10’ print in its entirety you have to stand...
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Printing – Test Scale

When it comes to scale, there are many factors involved – aesthetic, practical, commercial. To determine what scale(s) is most appropriate for your work, you need to weigh all of these factors and their importance to you. Only you can determine this. My recommendation is...
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Printing – Big Prints

Scale can have a dramatic impact on the way images are experienced. We’ve been printing up a storm here! All the prints are made on an Epson 11880. The prints can be very large. Up to 64″. How big do I typically print? Generally under...
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The Luscher Color Test – Online

The Luscher Color Test was devised by psychologict Max Luscher in 1969. It’s effectiveness has been known in advertising and industry (automotive and fashion) for years. Now you can gain some pracitalc insight into color psychology with this well-known color test – online. It’s uncanny...
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