Share, Promote, Sell Your Blurb Books

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Blurb offers a number of ways you can share, promote, and sell your books.
Once you print your book you can invite others to preview and purchase it, either with Blurb’s announce feature or with your own mailing list.
Blurb’s new widget allows visitors to preview your book online. You can show as much or as little as you like. You can install it on any webpage by copying the HTML code. The widget has one click social network sharing and purchase functions.
Keyword your book to make it easier to find your book on the Blurb store and on Google. All the text in your previews is Google searchable!
You can sell your book in the Blurb store. Anyone can find your books marked public. Only people you invite can find books you mark private. Blurb’s online service will track how many books are sold. You can even make a profit on your books by marking up the price and Blurb’s website will give you reports on your progress. Checks are sent to you monthly.
Blurb takes and fulfills orders for you. Alternately, you can order any quantity from them and take and fulfill orders yourself, which you’ll need to do if you want to sign or enhance (emboss, slipcase, include a print) your books, but you’ll have to pay for shipping twice (once to you and once to your customer).
Blurb’s combination of easy to use software and order fulfillment creates a combination of capabilities that’s unique among print-on-demand services.
Find my Blurb book Antarctica here.
Find out about my Blurb seminar May 15 in Toronto.
Learn more in my Fine Art Digital Printing Workshops.

How To Make a Gorgeous Photo Book – Blurb


Blurb recently released a great overview of all the issues you need to consider to produce a great photo book – from concept to execution and promotion. Read it and make all your books better.
“Beautiful photo books don’t happen by accident. Talented people invest time and intent using proven design tenets, and the results can be spectacular. To help you up your bookmaking game, we’ve tapped our network of photographers and book designers and collected their best advice on everything from sequencing and layouts to typography and cover design. How to Make a Gorgeous Photo Book includes plenty of tips, tricks, and information to push your creative edge and help you design beautiful books that showcase your best work.”
Find my Blurb book Antarctica here.
Check out these other great design books I recommend.
Stay tuned for dates on my upcoming Blurb seminars and workshop.

Disclosure – Images That Didn't Make the Book Due to Size

Three voyages to Antarctica yielded over 250,000 exposures. Would you like to see them all? I’m kidding! I wouldn’t do that to you! Selecting only the best images has been a real challenge. Does it have graphic impact? Does it tell an important aspect of the story? Is it repeatable with variation? Is it repetitive? All good questions. For my book Antarctica I settled on 100 images. More seemed to tire viewers. Even though I’ve released more images, in the book I published fewer to make it a more effective experience. More is less. Less is more.

Here are a few images that didn’t make it into the book.

Preview or purchase the book here.

Email info@johnpaulcaponigro.com to reserve your space in my 2011 Antarctica workshop.

Antarctica – Blurb Book / Second Edition


My book Antarctica is printed one copy at a time by Blurb. It’s the second edition with twice as many images. 100 images. 8×10″. Simple text. Heavily supported by my website.
Sometimes books include important facts about a region; my website has an extended essay collecting essential information about Antarctica; there’s no space limit on the web and everything connects to something more. Sometimes books include maps; my website has an Antarctica Google Map that you can pan and zoom, enhanced with commentary and images. Sometimes books include journals of a voyage; my website has several types of journals including highlights from three voyages and a set of live blog posts. Sometimes books include personal statements by the author; my website let’s you hear me speak. Sometimes books include recommended resources; my website has a list of recommended reading list and a set of links to the best climate change resources on the web and things you can do to help.
Did I create a website to support a book or a book to support a website? I keep thinking. Print is high resolution and low density. The web is low resolution and high density.
Websites don’t make books obsolete, but they’re certainly changing the function, sometimes the form, and more and more the production of them.
What’s left in this book is an exceptionally clean presentation of images with compelling juxtapositions and sequences in an unpowered form that you can comfortably touch, hold, share, and keep in your field of vision for extended periods of time. You live with books very differently than you live with websites. This book is worth living with.

Preview or purchase my book Antarctica here.

Ben Wilmore – Up To Speed CS4 Book


“If you want to learn what’s new in CS4 and you want the most in-depth coverage of these features that you’ll find anywhere, then this book is a must. It covers every change made to Photoshop CS4 and nothing else … Also, if you’re on the fence about upgrading and really need to know if it would be worth it in your specific situation, then this book will allow you to assess exactly what you’d get by upgrading to CS4.”

Find out what’s in it and what others are saying about Ben’s book here.
Ben’s offering a special discount that beats Amazon through the end of today here.
Read my review of Ben’s Up To Speed CS3 here.
Check out other books I recommend here.

New Book – Antarctica


It’s a r/evolution in publishing.
And it’s fueled by on demand book printing services like Blurb.
And content producers like you.
And me.
I’m finally in!
My first Blurb book Antarctica contains 45 images and 2 essays.
The size is 8×10 inches.
It sells for 34.95 for softcover and 49.95 for hardcover.
Get a signed copy of my book at my Annual Exhibit 8/2-3. Find out more here.
Order your copy of my Antarctica book here.
Note, there are two Antarctica books. One for the Blurb contest submission and one newly improved. Order the latest one that includes minor edits and better production values.
Get portable PDF galleries of my Antarctica images here.
Get this month’s desktop calendar image from Antarctica here.
Read about Antarctica here.
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