At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play – with many examples you can try at home (and one that maybe you shouldn’t).

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas – they call it “design thinking.”

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