The Luscher Color Test was devised by psychologict Max Luscher in 1969. It’s effectiveness has been known in advertising and industry (automotive and fashion) for years. Now you can gain some pracitalc insight into color psychology with this well-known color test – online.

It’s uncanny what this test can reveal (consistently), but remember it’s just a starting point. What’s far more revealing is your unique living relationship with color, which is revealed over time and in a variety of contexts under many influences. Awareness is the key. Use this as food for thought for developing insight into your relationship with color.

Take the test here.

What did the test reveal for you?

Comment here!

Read my articles on color at Apple here.

Check out my free color downloads here.

Check out my Color Management DVDs here.

Sign up for Insights to get preview discounts on my forthcoming DVD The Power of Color.

Learn about color and color management in my workshops here.



  • Since last year when you first introduced me to this test in your color workshop I have occasionally gone back to it. I have also integrated it, in a way, into my dating questions! I often ask a potential date what her favorite two or three colors are and what her least favorite color is. I think it gives a good idea of someones personality and mental health. The best part is, they usually have no idea why I am asking such a question except for the fact I’m an artist. I know… strange, but that’s me!

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