One of the things that makes a workshop in a foreign destination great is local knowledge. Focus On Nature’s Einar Erlandson is an Iceland native – his family history in Iceland goes back over 1000 years. Iceland’s more than geography to him. It’s his personal and family history. He knows all the nooks and crannies to get into, the backroads and the sideways that take you to remarkable places you’d never find without a lifetime’s worth of experience. He’s taught photography for years and knows not only how to make successful images but also how to help others learn to make their own successful images. That kind of insight and guidance is invaluable.

Even though Einar Erlandson is an Icelandic native  enlists local photographers who’ve lived their whole lives here to add to his extensive body of knowledge of the terrain and its history. They’ve seen new islands emerge; seen volcanoes wipe out villages; seen Rekjavik grow.

From your trusted information sources, you want to more than experience – you want specific kinds of experience. Focus On Nature enlists the help of many local professional photographers. Professional photographers know what conditions make good photographs. They know not only what’s interesting, but also if a location is interesting photographically. They know when to go; weather and light can dramatically change a location visually. And they know what types of images have been made at those locations – and they’re willing to share it all.

Bottom line, when on location, enlist local knowledge whenever you can. The time spent getting to know locals is worth its weight in gold. And you make new friends!

Find out more about Focus on Nature here.
Get Priority Status for all 2009 workshops now by emailing einar@focusonnature.is.


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