The Art of Visual Storytelling – Sarah Leen & John Paul Caponigro

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Tuesday, December 14, 2021 – 6:00-7:00 pm (Mountain Time)
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Creativity Continues at Santa Fe Workshops with The Art of Visual Storytelling, a conversation between photo editor Sarah Leen and photographic artist John Paul Caponigro.

During this informative and captivating hour, Sarah and John Paul discuss personal projects and how they often lead us deeper into creativity and to our greatest growth both personally and professionally. But how do you start and sustain them towards completion?

Sarah and John Paul dive deeply into the craft of visual storytelling, essential skills for every photographer that will inspire a lifetime of creative exploration. Through the fine art of deliberate image selection, you can transform a collection of photographs into a compelling, dynamic narrative. Join them to learn strategies for choosing, combining, and sequencing diverse images into cohesive bodies of work for presentation online, in print, or for exhibition. We’ll celebrate personal projects as our best way to discover and develop our authentic visual voices. You’ll see real-world examples and hear the stories behind them that are sure to inspire you. This program finishes with a lively question and answer session open to all participants.

Join Santa Fe Workshops worldwide community of photographers and writers as Creativity Continues this fall.

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A Quick Q&A On The Importance Of Photo Editing With Sarah Leen

Tuesday, December 14, 6:00-7:00 pm (Mountain Time)

Creativity Continues at Santa Fe Workshops with The Art of Visual Storytelling, a conversation between photo editor Sarah Leen and photographic artist John Paul Caponigro.

Register for this free event now.

Sarah Leen offers many insights into the importance of photo editing.

What are some of the benefits of developing projects?

It is to the photographer’s advantage to work on something they feel passionate about. It can lead to the creation of a body of work that might draw in clients, exhibits or assignments that could support the project. Be the captain of your own fate! 

Are you more satisfied with a single image or a project?

A project can give me a better idea of how the photographer’s mind works, and it shows that they can sustain and accomplish a project from inception to completion. Out of the project comes the single images I like for my walls!

When you’re faced with many possibilities how do you recommend, we choose between possible projects?

What is the work you want to be known for? What is the work that you will do whether you are being paid or not? Follow your bliss and your passion for a project and you won’t go wrong. 

How do you know you’re done?

Great question! Some projects are never done. They continue to evolve into another chapter or form. So, if it is helpful you might need to give yourself some deadlines. Ask yourself is it ready to become a book? An exhibition? A magazine story. This will help you focus your work and give you something to reach for and look forward to. 

How often do you find that projects incorporate more than one form of presentation – website, audio-visual presentation, exhibit, publication, etc.

Often. A project can be, and perhaps should be, many things. There are so many ways to reach your audience and find new audiences for your work that utilizing more of them will help broaden the reach and audience for you work. 

What are your thoughts on how much or how little text to include with photographs?

I like to know what I am looking at. That is the photojournalist in me. But, depending on the platform where the work will live, the information does not always need to be contiguous with the images. So, the information could be at the back of the book or in small text with the image or in the image catalog for the exhibition. Or in a separate document that comes with a print. Obviously, for an editorial use like a magazine or a website more information will be needed, and it would reside with the image.

What kinds of texts work better than others?

For an editorial project, the 5 Ws are key. Who, What, Where, Why and When? For a more artistic production like an exhibit, an art book, or prints, that is probably not necessary. I like to know where an image was taken and when. But that might just be me. 

Do you advise artists to write their own texts or find a writer to write for them?

Really depends on where the work will live. For an editorial publication, they will most likely have their own writer they want to use but there are always exceptions. But for a photobook, I love to hear the photographer’s voice. While an intro or preface or an essay to accompany a book is a great place to bring other voices. 

How often do projects finish exactly the way they were conceived?

Being flexible to chance and serendipity is a good attitude to have. Be open to all possibilities and welcome surprises. That may be where the really good stuff lives. 

How often do you find that one project leads another?

I think the photographers who have been able to sustain a long career are always finding ways to evolve their ideas into the next one. A body of work can have any chapters and iterations. 

What are the most important things that a picture editor brings to a project?

Another set of trusted eyes who can give you honest feedback and encouragement. A shoulder you can cry on or celebrate with. Someone to brainstorm with and who brings an often-needed skill set to the table just when you need it. 

Is picture editing a talent you’re born with or skill that can be learned?

Good question. I don’t know. Starting out as a photographer taught me how to edit first my own work and then others. As a photographer, you are editing every time you make an image. You have made many choices as to where to photograph, what to photograph, what is inside or outside the frame. So, it can be a natural progression to continue that process when looking at the images after they are made. What to keep and elevate and what to let go. 

How have your picture editing skills helped advance your own photography?

As per above being a photographer first advanced my photo editing skills for sure.

What personal benefits do you receive from teaching?

Oh, so much personal satisfaction when a photographer succeeds, when they have learned a new skill and the light bulbs are coming on over their heads. And when they are inspired with new ideas and new motivation for their work. It is totally like being a mother with a child in a talent show. I am totally invested in their success. Their success is my success. 

Find out more about Sarah Leen here.

Register for our free webinar now.

 

Free PDF – The Art Of Arranging Images

ArrangingPDF
How you present your work may be almost as important as what work you present. It’s the art of sequencing or arranging. And it is an art, which involves specific techniques that can be learned. What are some of the guiding principles involved? Here are a few.
Sequence matters. Start strong. Finish strong. Make getting there interesting. Whether it’s a symphony, a novel, or an exhibit. It’s good advice for arranging any creative product. To sequence a project, you can use the metaphor of building a fence. The strongest pieces can be thought of as posts. The less strong pieces can be thought of as rails. You want to start and end with very strongest pieces to create a strong structure. You want to periodically reinforce runs of less strong units with one or more stronger units. You don’t want long runs of rails without posts or the structure may fail. A fence made only of posts becomes something else entirely, a wall with no variation or grace. The number of strong pieces you include determines how long a fence will be, though the number of other images you include may modify length somewhat.
Remember the golden rules of marketing; primacy (the first thing you see), recency (the last thing you see ), and frequency (the number of times you see the same or similar things). Frequency is rated first. Primacy is rated second. Recency is rated third. They’re all important. It’s all about effective memorable communication. So, the most important thing is to have a consistent body of work (frequency). The next most important thing is to start with your strongest work (primacy). The next most important thing is to finish strong (recency).
You can use classic story telling devices (like structure, proximity, pace, length, etc) to strengthen any image presentation and bring to light subtext in and connections between images that give work added depth and dimension.
In short, arranging matters.
Learn more about the art of Arranging in this free PDF.
Subscribe to Insights enews and download it free.
Learn more in my digital photography and digital printing workshops.

How to Sequence and Design Your Book Like a Pro

How to Sequence and Design Your Next Book Like a Pro from Blurb Books on Vimeo.

“Mat Thorne, pro photographer and design whiz, shares his secrets for great book design. Mat was the Art Director at the prestigious Maine Media Workshops and has designed books for some notable figures in contemporary photography. In this webinar, he walks you through book design and layout essentials and touches upon tips and tricks to help you with every aspect of bookmaking, from workflow to typography to final layout.”
Find more bookmaking resources here.
Learn more in my digital printing and digital photography workshops here.

Continuity


Continuity. Every screenwriter needs to create it. Every storyboard needs to interpret it. Every director needs to guide it. Every editor needs to refine it. If you’re a still photographer, you may be called to do all of these things.
Continuity lies at the heart of the art of storytelling. The types of images selected and the transitions made between images presented in groups can be powerful tools for visual communication. Sequences can provide useful comparisons and contrasts between separate images and their contents. They set a pace and rhythm for looking. Carefully orchestrated they can create the illusion of moving in time forward or backward, linearly or non-linearly. They can be used in extremely creative ways. The best sequences make images clearer, more meaningful, and more moving.
Photographers can use continuity to guide and structure initial explorations on site; use a storyboard as a checklist to make sure no angle goes uncovered. Photographers can use continuity to find missing gaps or resolve challenging transitions in ongoing projects; update a storyboard and find the out what you’ve got too much of and what you don’t have enough of or find a bridges to connect disparate images. Photographers can use continuity to edit, sequence, and present existing work more effectively; fine tune a story in sophisticated and compelling ways; there are many possible solutions.
There are many classic strategies for sequencing images and creating transitions between them.
Persistence
Pans
Zooms
Fades
Numbers
Cuts
Include continuity in your work and you’ll find you’ll be able to solve many more visual challenges in many more ways and make the reception of your work more effective and powerfully felt. Once you understand what the many possibilities are and how they work, you can be extremely creative with them. Some artists have even been celebrated more for their use of continuity than their singular images. Continuity is so powerful that it can be an art in and of itself.
Read more on AfterCapture.
Learn more about storytelling here.
Learn more in my digital photography workshops.

Transitions


“Every picture tells a story.  Every body of work tells a bigger story. In grouping and sequencing a collection of images larger ideas come to light. The missing pieces also become apparent. Often, transitional material is needed to develop an idea more fully or to move from one idea to another convincingly. Identifying and finding material that can bridge the gaps can makes bodies of work stronger. It can even lead to new ideas to be developed at a later date. The seeds of future work are often contained in present work.”
Find the rest of this article in the current issue of AfterCapture.
Find more free insights on editing in my downloads.

The Art of Arranging


Proximity and sequencing matter. The first sequence suggests an approaching storm, while the second suggests clearing skies.
How you present your work may be almost as important as what work you present. It’s the art of arranging. And it is an art, which involves specific techniques that can be learned. What are some of the guiding principles involved? Here are a few.
Sequence matters. Start strong. Finish strong. Make getting there interesting. Whether it’s a symphony, a novel, or an exhibit. It’s good advice for arranging any creative product.
To sequence a project, you can use the metaphor of building a fence. The strongest pieces can be thought of as posts. The less strong pieces can be thought of as rails. You want to start and end with very strongest pieces to create a strong structure. You want to periodically reinforce runs of less strong units with one or more stronger units. You don’t want long runs of rails without posts or the structure may fail. A fence made only of posts becomes something else entirely, a wall with no variation or grace. The number of strong pieces you include determines how long a fence will be, though the number of other images you include may modify length somewhat …
What tips do you have for sequencing? How have you used this potential for your work? Comment here!
Check out the rest of this article in my column Illuminating Creativity in this month’s AfterCapture magazine.
Check out AfterCapture.com here.
Find 6 related PDFs here.
Learn these and other techniques in my Fine Digital Print Expert workshop here.