What In The World Is Color Psychology ?

Color psychology is the study of how color affects human behavior. It’s a long-standing, field used in art, design, marketing, sports, medicine, and much more. Despite its long history and widespread use, there’s a lot more to discover about how color affects people scientifically. Here’s...
Read More

All The Symbols The Rainbow Contains

What’s the first thing that comes to mind when you see color? Chances are you’re not alone. Color associations come from many sources universal, cultural, regional, communal, and individual. These all change over time, with changes happening faster at the individual level than the global...
Read More

How To Make Color Psychology Your Own

Studying color psychology will make you a more able and aware communicator. After you familiarize yourself with the ways other people relate to colors it’s time to make it personal. You have specific and unique relationships with color. This relationship has many layers. It’s a...
Read More

3 Great Books On Color Psychology

Looking for great reading on color psychology? Start with these three very different books. The Color Box Lori Reid A simple approachable survey that’s lushly illustrated. The Art of Color Johannes Itten The expanded version of a true classic The Elements Of Color includes personal exercises and...
Read More