Fine Art Digital Printing Seminar – ASMP Denver – 10/22/11


This one day seminar is one of the best values in the industry!
Thousands of dollars of free giveaways are provided by Adobe, X-Rite, NIK, OnOne, HDRSoft, Imagenomic, Chromix and more!
Find out about the latest advances in digital printing. You’ll learn to evaluate printers, inks, media, RIPs, and profiles. See the latest Epson printers and media in action. Take the results home!
Discover what’s unique about a fine art workflow designed to maximize quality. See it in action. See it detailed step-by-step. See the results. John Paul and Mac will build a file from the ground up and show you the final results in print.
You’ll learn to seamlessly integrate Adobe software Lightroom, Bridge, Camera Raw, and Photoshop. You’ll learn a variety of tools and techniques that will help improve and refine both your digital files and prints. We’ve heard time and time again, “That one tip was worth the price of admission.” And there are dozens of these!
You’ll leave with the knowledge you need to get the results you’re looking for and the confidence that it’s the very best.
Topics include:

  • Evaluating printers
  • Comparing media
  • Quick color management
  • How to analyze images to determine an optimum strategy
  • Raw conversion
  • Sophisticated color adjustment strategies
  • Selections and masking
  • Upsampling
  • Noise reduction
  • Sharpening — input, creative, and output
  • Softproofing and proofing
  • Equipment maintenance and fine-tuning
  • Print finishing and handling
  • Fine art market practices

Preview our DVDs Fine Art Digital Printing and Fine Art Digital Workflow.
Learn more in our Fine Art of Digital Printing Workshop.
 

Fine Art Digital Printing Seminar – ASMP Boston 3/8/11


This one day seminar is one of the best values in the industry!
Thousands of dollars of free giveaways are provided by Adobe, X-Rite, NIK, OnOne, HDRSoft, Imagenomic, Chromix and more!
Find out about the latest advances in digital printing. You’ll learn to evaluate printers, inks, media, RIPs, and profiles. See the latest Epson printers and media in action. Take the results home!
Discover what’s unique about a fine art workflow designed to maximize quality. See it in action. See it detailed step-by-step. See the results. John Paul and Mac will build a file from the ground up and show you the final results in print.
You’ll learn to seamlessly integrate Adobe software Lightroom, Bridge, Camera Raw, and Photoshop. You’ll learn a variety of tools and techniques that will help improve and refine both your digital files and prints. We’ve heard time and time again, “That one tip was worth the price of admission.” And there are dozens of these!
You’ll leave with the knowledge you need to get the results you’re looking for and the confidence that it’s the very best.
Topics include:

  • Evaluating printers
  • Comparing media
  • Quick color management
  • How to analyze images to determine an optimum strategy
  • Raw conversion
  • Sophisticated color adjustment strategies
  • Selections and masking
  • Upsampling
  • Noise reduction
  • Sharpening — input, creative, and output
  • Softproofing and proofing
  • Equipment maintenance and fine-tuning
  • Print finishing and handling
  • Fine art market practices

Preview our DVDs Fine Art Digital Printing and Fine Art Digital Workflow.
Learn more in our Fine Art of Digital Printing Workshop.

Save 15% On Pixel Genius – PhotoKit & PhotoKit Sharpener


Get 15% off of Pixel Genius products with this code – JPC15CPN.
The people at Pixel Genius (Martin Evening, the late Bruce Fraser, Mac Holbert, Andrew Rodney, Seth Resnick and Jeff Schewe) produce terrific production tools for use within Photoshop – PhotoKit, Photo Kit Color, and Photo Kit Sharpener.
PhotoKit automates a variety of tasks including color correction, color to black and white conversion, toning, and basic sharpening. PhotoKit Sharpener automates some of the most sophisticated sharpening routines ever devised. They’re so sophisticated they were licensed and modified for Adobe’s Lightroom.
Read More

FADP Highlight – Print Presentation

website_print
Print presentation is the final aspect of fine art printing. Mounting, mats, framing, portfolios, bodies of work, environment, light. All of these things affect the way a work of art is perceived by viewers. They might seem like incidental after thoughts but they’re actually integral components of making artistic statement – and it often provides necessary protection ensuring a work of art endures. The most beautiful prints in the world will become more beautiful with appropriate presentation – or fade away without it.
Check out my series of articles on print presentation in Photoshop User and on my website.
Learn more at Brooks here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.

FADP Highlight – Special Guest – Chris Orwig

visualpoetry
Chris Orwig shared many insights in an inspiring lecture during our FADP workshop at Brooks. Chris collects great stories from photographers and shares them in his new book Visual Poetry.
In one story, a man has written a novel and decides it’s no good so he throws it out. As she’s taking out the trash, his wife discovers the manuscript and reads it. She goes to him and says he needs to finish it – it’s good. He does. It becomes a best seller.
Chris thinks we all need ‘trash can buddies’. I agree.
Find out more about Chris Orwig here.
Learn more at Brooks here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.

FADP Highlight – Svetlanda Tepavcevic – It's Printmaking Not Just Photography

svetlanatwave
Svetlana Tepavcevic makes abstract black and white images of waves that look like ink paintings.
We discussed the importance of scale and presentation agreeing that classic photographic small scale matted approaches reduced the impact of the images. A larger scale with a different presentation format will highlight the more painterly concerns of these images. So will appropriate materials – something matte and fibrous.
The source files aren’t super high resolution, but that’s a non-issue because the treatment of the subject supports substantial upsampling. It’s another case of how the “rules” are only useful guidelines that identify significant considerations and raise important questions but there are always exceptions. They say “Exceptions prove the rule.” And, there’s an art to knowing when to make them.

See more of Svjetlana Tepavcevic’s work here.

Learn more at Brooks here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
Read more

FADP Highlight – A Sense of Destination

destination
One of the key concepts Mac Holbert and I emphasize in our digital printing workshops is developing a clear sense of destination before you start editing a file. Once you have a sense of destination what you need to do to an image becomes much clearer. Without a sense of destination you may end up wandering aimlessly. Your personal style may influence the route you take but you’ll know what steps you need to take to get where you want to go. First you have to know where you want to go. Your artistic intention determines objectives, outcomes, and procedures. There may be many ways to get there – different tools to choose from and ways to apply them during your workflow – but with a clear sense of destination you’ll be able to more easily make meaningful choices that fulfill your vision.
Learn more at Brooks here.
Be the first to hear about the next FADP workshop.
Stay tuned to Insights for the upcoming release of our Fine Art Workflow DVD.
Check out Mac Holbert’s website.
Find out more in my Fine Art Digital Printing Workshops.
Read More

rmacholbert.com


R Mac Holbert’s (master printer Nash Editions) new website is live and growing
You’ll find …
Information on Mac’s workshops and seminars.
Free PDFs and Actions that complement Mac’s workshops and seminars.
Mac’s Acme Educational DVD The Dirty Dozen: Eliminating Common Imaging Mistakes.
Mac’s book Nash Editions / Photography and the Art of Digital Printing.
Like any website, it continues to evolve.
So, check it out now.
And, check back later for more useful resources.
Check out my conversation with Mac here.
Check out our workshop The Fine Art of Digital Printing here.