Made To Stick

Chip and Dan Heath’s Made to Stick is must read material for any communicator – artist, businessperson, social advocate, politician, partner, parent … well, anyone really. Made To Stick will give you a proven formula for making any message more memorable and effective.
SUCCESs their simple formula.
That’s the key take-away from the book but it’s richly elaborated with hundreds of great stories about how SUCCESs is put into practice.
I give this book my highest recommendation.
Find the book here.
Find out more about the book and free online resources here.

Steve Jobs Announces iPad

“The last time there was this much excitement about a tablet, it had some commandments written on it.” The Wall Street Journal
Steve Jobs lead the Apple’s Special Event (yesterday) announced the iPad, designed to fill the gap between a laptop and a smartphone.
He also offered interesting perspective in the first few minutes of his presentation.
“Apple is a mobile devices company. That’s what we do … Apple is the largest mobile devices company in the world now.”
250,000,000 iPods sold to date
284 retail stores with 50,000,000 visitors last quarter.
App Store offers 140,000 applications, 3 billion downloads in 18 months.
$15.6 billion revenue.
iPods, iPhones, Macs.
Watch the 1.5 hour long video here.
Job’s unveils iPad 9 minutes in (after the overview, before the iPad demos).

Apple's iPad

9.7″ touch sensitive LED display. .5″ thin. 1.5 pounds.
Look at photos, read ebooks, navigate maps, watch video, play music, surf the web, use over 140,000 apps (it’s iPhone app compatible), look at photos.
It’ll be a revolution in so many ways.
I’m particularly looking forward to what it will do for electronic books. Is this the iPod for the book publishing world? It’s way beyond Kindle. The big question I want to know is will it allow split screen function to be able to run two products or kinds of media side-by-side? The context of two pages presented side-by-side is extremely powerful and one of the things I like most about the form of the book.
Watch the video here.