Covers – People Do Judge Books By Them

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One of the most important decisions you can make when you create a photo book is choosing an image for the cover. Choose cover images wisely. People do judge books by their covers. Images that tend to work best for covers share one or more common traits. They have strong graphic appeal. Bold color is a plus; it attracts a lot of attention. Images that tell a story draw people in; the more pieces of the puzzle they fill in the better. The format of the image fits easily within the proportion of the book; extreme panoramas (vertical or horizontal) rarely work well, unless the book’s format is also panoramic.
You don’t have to use the full image on a cover. Sometimes, cropping a cover image works well. This works best with full bleeds.
Usually, the cover image is repeated inside the book. It’s not uncommon for it to be the first or last image in the book, as these are the most prominent an memorable positions – except, of course, the cover.
The image you select for the cover of a book should be one of the strongest and most memorable images included in the book.
The cover of a book makes a first impression. Everything else is compared to it. And when the book is closed, you return to the cover. When is put down, what you see is the cover. Covers make a lasting impression.
Find books on bookmaking here.
Learn more about books with these online resources.
Learn more in my Blurb seminar.
Learn more in my Fine Art Digital Printing Workshops.

Blurb Offers Free Premium Paper Upgrades

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Blurb is offering free upgrades to their new lustre finish Premium Paper (It’s 35% heavier.) for a limited time only. Order copies of existing books or make a new one. All you have to do is place an order with two or more books before the end of May. When you do, tick the Premium Paper box, choose lustre or matte finish, and apply the code below in the shopping cart.
•    USD $ coupon code: MAYPREMIUM
•    GBP £ coupon code: MAYPREMIUM1
•    EUR € coupon code: MAYPREMIUM2
•    CAD $ coupon code: MAYPREMIUM3
•    AUD $ coupon code: MAYPREMIUM4
•    * Offer valid through May 31, 2010 (11:59 p.m. PDT). A 15% discount is applied toward one order of two books or more. Maximum discount is USD $200.00, GBP £100.00, EUR €200,00, CAD $200.00, or AUD $300.00 off product totals. This offer is good for one-time use, and cannot be combined with other promotional codes, gift cards, or used for adjustments on previous orders.
•    Note: Premium Paper is available on books with 160 pages or less, and on books made with our PDF to Book workflow created using our Premium Paper templates. Premium Paper is not available with our B/W Text option.
Find recommended reading on bookmaking here.
Learn more about books with these online resources.
Learn more in my upcoming Blurb seminar.
Learn more in my upcoming bookmaking workshop.

Use Text To Enhance Your Photo Book

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Photography books are often greatly enhanced when text is included. There are many types of text that can complement your images. Here are a few classic examples.
– facts about a subject
– history of a subject
– placing the images in an art historical perspective
– tracing influences
– appreciation expressed by an authority
– process descriptions
– project development
– thematic essay
– interviews of authorities
– interviews with the artist
– personal memoir
– excerpted texts with relevant themes
Include more than one of these types of text and you’ll offer a reader a more diverse perspective.
Whether it’s a little or a lot text complements photographs, making a presentation more powerful.
Next time you make a book of your images, ask yourself, “What kind of text would enhance this book?”
Find recommended reading on bookmaking here.
Learn more about books with these online resources.
Learn more in my upcoming Blurb seminar.
Learn more in my Fine Art Digital Printing Workshops.

Many Uses For Books

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There are many different kinds of books because people use books to do many different things.
– Share content
– Make a durable record (whether history or memento)
– Support an inquiry
– Produce a catalog to facilitate and create orders
– Enhance a proposition with added value
– Give away a leave behind
– Make an impression
– Gratify an ego
Can you think of other uses? Comment here!
Identifying your goals for your next book project will affect the choices you make at every stage in its creation and ultimately make it more effective.
When you produce your next book, ask yourself what function you want your book to serve?
Find recommended reading on bookmaking here.
Learn more about books with these online resources.
Learn more in my upcoming Blurb seminar.
Learn more in my Fine Art Digital Printing Workshops.

Comparing Blurb's Quality to Offset

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In its few year history, Blurb’s quality has improved tremendously.
How does Blurb’s print-on-demand quality compare to standard web offset press quality? Blurb delivers better quality than most offset presses where careful attention is not paid to production. Blurb doesn’t meet the best carefully overseen offset quality.
Common problems with Blurb printing include printing dark with some shadow detail loss, inconsistent neutrality and graybalance, and slight banding. Blurb’s dot structure or line screen is average, which is somewhat coarse in comparison with the finest 300 line screen offset. Blurb offers slightly better saturation compared to offset, but not six color hi-fi offset. The problems you encounter with Blurb are all common problems with offset printing if it’s not carefully overseen, which is common.
Oversight is one of the challenges with print-on-demand paradigms. It’s not practical to proof a book of one. It’s not practical to proof it again six months later with the next order. It’s unrealistic to expect an extremely low volume run to compete with a high volume run. In a high volume run, time and materials are allocated to test press conditions, carefully proof content before final printing, and maintained during a run of hundreds or even thousands. That’s why offset runs are only cost effective if you’re making a lot of books and that drives initial costs much higher and per unit costs much lower. Blurb’s offers extremely low initial costs but higher unit costs.
The Blurb revolution makes some books, that otherwise might never have been made, a reality
So, how good is Blurb’s quality?
Good enough.
And getting better all the time.
Find my Blurb book Antarctica here.
Find out about my Blurb seminars in New York April 29 and Toronto May 15.
Learn more in my Fine Art Digital Printing Workshops.

Use Space – Tracking & Leading

Use space to improve your design. There’s the space around blocks of text – margins. And there’s the space between elements of text – tracking and leading. Tracking is the space between letters. Leading is the space between lines. If tracking and leading are too tight, words appear cramped and are harder to distinguish from one another. If tracking and leading are too loose, units of text fall apart into separate units. Use enough space to help text rest gracefully on the page and breathe, but not so much space that it weakens the relationships between separate pieces and they drift apart.
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leading
Find books on design I recommend here.
Learn more in my Fine Art Digital Printing Workshops.

13 Go To Fonts, 7 Fonts to Avoid

Whether you’re designing for a book or a presentation choosing the right type face is important. The font you choose helps shape the tone of what you create. As with any endeavor, it helps to have a trusted resources you can always turn to.
Here are my go to serif and sans serif fonts … and a few I steer clear of.
serif
sanserif
stylized
Serif and san serif and the most common kinds of fonts. Serif fonts have a classic feel. Sans serif fonts set a contemporary tone. Decorative or display fonts have a great deal more flair and are generally best used for signage; it takes the right project and a great designer to use them well in other applications. Design is typically best used as a support for content, not a distraction from it or a substitute for it.
Find books on design I recommend here.
Learn more in my Fine Art Digital Printing Workshops.

Use PDFs to Make Blurb Books

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Want to design your Blurb book with something other than BookSmart.
Want to use InDesign or Quark?
Make a PDF with them.
Then make a Blurb book from the PDF.
This way, you’ll have all the refined control of professional design software and still get print-on-demand books from Blurb.
Learn more about Blurb PDF workflow here.
Watch 3 helpful videos here.
Check out these great design books I recommend.
Find my Blurb book Antarctica here.
Learn more in my Fine Art Digital Printing Workshops.