Olaf Willoughby – Alumni Success Story


Olaf Willoughby is one of my workshop alumns with an amazing success story. It’s a testament to how one man with focus can succeed personally and make a significant contribution in a short time.

“It all started with the mesmerising impact of a photographic expedition with Michael Reichmann and John Paul Caponigro. Antarctica was even more dramatic than I had expected. Glowing pink light at sunset. The vivid blue depths of the ice. Drifting sculpted icebergs. It was almost like a fairytale.
But the reality is different. Antarctica is under threat. Apart from the impact of climate change; the accords on land exploitation, whaling and tourism are all on a course of seemingly irreversible change for the worse.
This contrast between splendour and sadness led me beyond a photographic portfolio to produce a 48 page colour book, a work of environmental advocacy. “Antarctica, A Sense of Place”. The images and text contrast the natural beauty with the dark detail of the dangers facing Antarctica.
I produced the book within 6 months of the trip but I was still only halfway. John Cage said he didn’t consider his music complete until someone had heard it and similarly I needed marketing to create awareness and demand.
The World Wildlife Fund endorsed both the book and the images, using them in its web and print marketing activity. They also distributed over 5000 copies of the ebook on CD to help raise money for environmental causes. I have also blogged for the International Polar Year and their web site has featured the images. Additionally an article on the trip appeared in the UK’s most popular photographic magazine, Amateur Photographer, who also gave the book a very favourable review. A selection of images were exhibited at the ‘White Worlds’ exhibition at Nature In Art in the UK, Summer 2008. Prints have also been sold to support corporate environmental marketing programmes.
Through the WWF I have managed to create a good level of awareness, far higher than I might have managed on my own. I am going again in Jan 09 with John Paul and am currently planning the second edition.
JP’s workshops bring together a wonderful collection of like minded artists, rich with different talents. There are many benefits but, for me, the one outstanding lesson has been the expansion of the way I ‘see’ images, both provoking me to push harder and allowing me greater freedom to express my vision.”
Olaf Willoughby is a photographer, writer and researcher who lives with his wife Monique in London, UK. Creator: the WIT test of individualists and team players used in market research. Author: photography & travel books and articles. Values: the need to connect, environmental advocacy. Interests: the rhythms of data, images and words fuse into a long term fascination with creativity and pattern detection.
Check out a recent feature on Ag magazine here.
Find Olaf’s book here.
Learn more at olafwilloughby.com.
Stay tuned for stories from our upcoming January 2009 voyage to Antarctica.

Enjoy my Antarctica galleries, book, and statements.
Learn more about my workshops here.
Early registrants get discounts at home.
Members get discounts abroad.

Photography.Book.Now Winners Announced


Congratulations to the winners of Blurb’s Photography.Book.Now contest.
The winning photographers and their books are …
– Grand Prize:                            Beth Dow, In The Garden
– Category Winner, Themed:       Jonathan Smith, The Bridge Project
– Category Winner, General:       Talia Chetrit, Reading
– First Runner-up, Themed:        Cara Phillips, Singular Beauty
– First Runner-up, General:         John Lehr, Something is Happening
– Second Runner-up, Themed:    Panar, Johnstown / Lowy, Iraq Perspectives (tie)
– Second Runner-up, General:     Michael Corridore, Roadworks
Which Blurb books you enjoy most? Comment here!
Find out about the contest here.
Check out all the winners and the honorable mention and preview their books online.
Check out my Blurb book Antarctica here.

Blurb – People's Choice Awards


Blurb received over 2,000 entries for their recent Photography.Book.Now contest. Winners will be announced September 10th.
They’ve just added an additional award – the People’s Choice Award – so you have a chance to let the world know who you think is the best of the best. Voting is open through September 10th.
Here’s how it works.
You can vote for one book, and one book only. Just go to the Photography.Book.Now bookstore to see all the work, then click on the voting button under your favorite book. (The button’s big and orange, should be pretty easy to spot.) Want to stack the deck for your top choice? We have some tools to make it easy for you to spread the word. You can download an image to forward along in emails, or grab a People’s Choice voting badge for your website or blog by clicking here to save the file. Once you cast your vote, you can also send a note directly from the bookstore to bring your people right back to your top choice.
The winner of the People’s Choice Award will be announced at the Awards Ceremony in San
Francisco on September 19th. Pick up your tickets here. The prize? They’re keeping that one a secret. Who doesn’t love a little surprise?
Check out my book entry Antarctica here.
If you like it, I’d appreciate your vote!

New Book – Antarctica


It’s a r/evolution in publishing.
And it’s fueled by on demand book printing services like Blurb.
And content producers like you.
And me.
I’m finally in!
My first Blurb book Antarctica contains 45 images and 2 essays.
The size is 8×10 inches.
It sells for 34.95 for softcover and 49.95 for hardcover.
Get a signed copy of my book at my Annual Exhibit 8/2-3. Find out more here.
Order your copy of my Antarctica book here.
Note, there are two Antarctica books. One for the Blurb contest submission and one newly improved. Order the latest one that includes minor edits and better production values.
Get portable PDF galleries of my Antarctica images here.
Get this month’s desktop calendar image from Antarctica here.
Read about Antarctica here.
Sign up for Insights for alerts and special discounts on new resources.

Lecture – Antarctica – PEM, Salem, MA – 6/28


You can attend my free lecture (sponsored by Canon) “Antarctica”, Saturday, June 28 from 3:15 to 4:15 pm at the Peabody Essex Museum in Salem, MA.
My lecture is presented in conjunction with the exhibit Polar Attractions. In it, I’ll discuss my 2005 and 2007 voyages through the Antarctica Ocean to the Antarctic Peninsula. I’ll show several bodies of work. Antarctica represents my most directly representational work to date, designed to intensify the role of advocacy in my work, and will be presented along with useful facts assembled during my research of the area that highlight the uniqueness and global importance of the region. Following this, I’ll present Exhalation and Suffusion, two highly altered but related bodies of work that (like all of my work) challenge notions of singularity, remoteness, and stability. What do I mean? Come find out!
Read my Antarctica essays here.
See my Antarctica images here.
What do you think of my Antarctic work? Comment here!
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