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New Uses for Printers – Posters


For years I’ve used Epson printers to print custom promotional materials in limited quantities.
Recently, we just finished printing posters for my Annual Open Studio Exhibit. I post them regionally to promote the exhibit and I sell a limited number of signed posters during the event.
Owning your own inkjet printer is like having your own offset press – only better. While each item takes longer to produce and costs more, the quality is better; resolution, color, and durability are exceptional. While this approach isn’t optimal for high volume production (thousands of copies), desktop printers are great for short runs. Because you don’t have to produce a large number of units to make a project cost effective (you don’t have to invest in the materials to produce a project or the time and space to warehouse a large inventory), inkjet printers make it possible to make certain things that might never have been made before.
Like what? Come and see! And stay tuned for more posts.
What do you use desktop printers to produce? Comment here.
Find out more about my Annual Open Studio Exhibit here.
Find Epson printers here.
Check out the Epson Professional Imaging website here.
Check out my Printing downloads here.
Find out about my digital printing workshop series The Fine Digital Print here.

Epson Printers – Cash Back


Now, for a limited time only, you can get cash back when you purchase select Epson printers.
Get …
$200 back when you buy an Epson Stylus Pro 4880
$300 back when you buy an Epson Stylus Pro 7880
$500 back when you buy an Epson Stylus Pro 9880
$3000 back when you buy an Epson Stylus Pro 11880
It takes 4 easy steps.
1  Make Your Purchase
2  Attach Your Receipt and UPC Code
3  Check Product Name and Code
4  Write Your Serial Number Down
5  Mail in your rebate form.
Claims must be postmarked 30 days from purchase date.
Get more information in PDF format here.
Find Epson printers here.
Check out the Epson Professional Imaging website here.
Check out my Printing downloads here.
Find out about my digital printing workshop series The Fine Digital Print here.

R Mac Holbert’s DVD – Nash Editions Master Class



The Dirty Dozen: Eliminating Common Imaging Mistakes – Mac Holbert’s first DVD is about to be released by Acme Educational.
Mac’s a pioneer in the field of digital printing. He’s also a dear friend. I can’t think of another person I’d rather teach digital printing workshops. We do it twice a year in special workshop sessions sponsored by Epson – The Fine Art of Digital Printing. (We just finished a great five day session at the Hallmark Institute of Photography.) Mac’s presentation on fine art workflow is first rate. I do similar workflow sessions in all of my workshops. We’ll be presenting a session on the topic together at PhotoPlus East this year. We also cover it in our Epson Print Academy sessions. It’s a corner stone of our workshop. And his new DVD covers many of the topics Mac demonstrates during these sessions.
Here’s what you’ll find on his DVD.
“When it come to fine art printing R. Mac Holbert along with Graham Nash started it all. If it was not for them fine art inkjet printing would not be what is today. Simply put Nash Editions is THE name in fine art printing and R. Mac Holbert is the talent behind that name. This DVD is the first of R. Mac Holbert’s Nash Editions Master Class. This is a truly unique opportunity to have access to the knowledge of one of the pioneering innovators of digital imaging.
Have you ever printed an image only to find you’ve overlooked a minor but critical mistake? Or have you made a small print, only to find a larger print shows issues that need to be fixed in Photoshop? Whether you print your own images or send them to a service, this Nash Editions Master Class DVD is an invaluable lesson on eliminating twelve common imaging mistakes. Distilled from 18 years of printmaking experience these elementary mistakes are made routinely, not only by the neophyte, but by the seasoned professional as well. Learning to avoid them will save you time, printing costs and ultimately will enable you to more precisely realize your vision on paper.
Learn how to correct contaminated neutrals with only one layer, doing the work of 4 -5 color correction layers. Learn how mid-tone contrast can add dimension to your images. Get these and other techniques on your workflow checklist, integrate them into your workflow and take your images from the ordinary to the extra-ordinary.”
Topics include …
Destructive Workflow
Oversharpening
Midtone Contrast
Image Alignment
Imprecise Cropping
Bad Masking
Contaminated Neutrals
Unreasonable File Size
Untagged Files
Cross Purpose Layers
Incorrect Layer Stack
File Extension Issues
It’s $39.95 until it ships and $49.95 thereafter.
Check out Mac’s DVD here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Print workshop series here.

Ollie Treadway – Simplifying Workflow


For Ollie it all came together on the final day of our workshop The Fine Art of Digital Printing (this time at the Hallmark Institute for Photography). He was able to untangle his workflow and his file structure and produce better results in less time.
Here are a few core concepts he absorbed. Keep it simple; amid multiple methods that offer equal quality, the simplest way is best. Work globally first, then regionally. Don’t fix problems created during the editing process, fix the adjustments that created the problems. Organize and label your layers.
Now that the technical issues have been answered and simplified, Ollie’s freer to direct his energies in more important areas of his creative growth – finding and developing his own authentic voice.
These are the kinds of dialogs Mac Holbert and I have every day with participants in our the Fine Art of Digital Printing workshop during our extensive One on One and Review sessions.
Look for future workflow sessions from Mac and I at PhotoPlus East and the Epson Print Academy.
Check out my workflow PDFs here.
Check out Ollie’s website here.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Print workshop series here.

Presenting Your Work


What’s it take to succeed in fine arts? Perseverance, smart work, hard work, information, luck, talent, and friends – in that order. Oh, and it’s not pick two out of eight, it’s all of the above.
In my workshops I not only show my students my work (professionally presented), but I also discuss presentation practices, packaging, marketing, and the business of fine art. There’s an art to the business of fine art. And high quality sources of information on the topic are sorely lacking in this area.
Mary Virginia Swanson does a better job of outlining the business of fine art and identifying opportunities than anyone else I know.
Check out her blog here.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Print workshop series here.

Marc Siegner – Testing Sharpness


Marc creates multimedia prints and installations. He uses a wide variety of media for their material characteristics. So naturally he’s particularly sensitive to the look and feel of his images. We tested sharpness (low, medium, and high) with one of his images. Then the whole class had the opportunity to see the results side-by-side. Consensus wasn’t instant. Some like it sharp. Some like it soft.
One thing became clear, sharpness influences spatial relationships – especially when applied selectively. Typically, sharper image areas appear closer to the viewer, while softer areas appear further away.
So sharpness not only involves aesthetic choices, it can also be used to control spatial relationships within an image. Texture and contour are essential elements in visual vocabulary that you can use to further your personal expression.
Test it for yourself! On your images! Do it! While you can imagine the results, there’s nothing like experiencing it.
How important is sharpness in your images? Do you like your images sharp or soft? Comment here.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Print workshop series here.

Christine Carr – Testing Substrates


Christine’s been working on images of projected light and screens. So she decided to explore presenting her images as screens with projected light. She found some alternate substrates – transparency, transparent material with a translucent backing, tissue paper, glossy film. We did a little brainstorming about presentation. We played with light and shadow. The light and shadow itself took on a presence in the presentation. Essential elements of photography, light and shadow, what photography represents and uses to represent, are beginning to be incorporated into the presentation – sometimes abstractly and dynamically. A whole new set of doors opened up. It’s important to explore the potential of new materials. After all, this is what has propelled photography all along, including fueling the digital revolution.
How many ways can you think of extending printmaking for your work?
These are the kinds of dialogs Mac Holbert and I have every day with participants in our the Fine Art of Digital Printing workshop during our extensive One on One and Review sessions.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Printing workshop series here.

Jay Strojnowksi – Testing Substrates


Jay took a risk. He brought in large scale photographs printed on canvas for review. They were different. This triggered a long dialog on mixed media and installations. Now he’s no longer thinking in conventional terms about making prints. In 30 minutes we listed dozens of ideas for expanding the possibilities of printmaking and presentation; multiple media – silk, mylar, metal, transfers; multiple picture languages – photographs, blueprints, text, code; and multiple installations – hung on walls, becoming the walls, drapes, projections. This is one of the things that’s so stimulating about teaching. It’s inspiring to see diverse perspectives. And it’s a privilege to be able to help others realize their visions. I highly recommend you take time to explore your options. Think of the possibilities! You might surprise yourself … and us!
How many ways can you think of enhancing your images with media? Make a list. Then rank the list and try the most promising options.
These are the kinds of dialogs Mac Holbert and I have every day with participants in our the Fine Art of Digital Printing workshop during our extensive One on One and Review sessions. This week we’re at the Hallmark Institute of Photography.
Check out Jay’s website here.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Printing workshop series here.

Cemal Ekin – Crafting a Signature Style


Cemal was fairly confident that he wanted an alternative process look so he printed a key image for a series of black and white images on Epson matte papers – UltraSmooth, Velvet, and Watercolor paper.  He like the rich black of the Velvet surface. Then Cemal made two unexpected moves that gave what at first seemed like an antique treatment a very contemporary edge. He “crunched” his shadows running the contrast high, heavily darkened regional areas, and he used heavy sharpening (both Unsharp Mask and High Pass), making them look like photographs drifting towards etchings. He confirmed that this was indeed the most compelling treatment for his images by printing renditions with more shadow detail and less sharpening. Some experiments succeed, some fail. You need to risk failure. In fact, failures aren’t failures if you learn from them – they bring confirmation and direction. This kind of experimentation is necessary to create more distinctive and expressive prints. The key is to do focused experiments that are most likely to give useful or relevant information.
What kinds of focused experiments would help you most? List a few now!
Cemal brought with him a beautiful portfolio of small prints (printed on Moab Entrada and collected in a companion folio). Comparing them to prints of larger scale revealed yet one more facet of his work.
These are the kinds of dialogs Mac Holbert and I have every day with participants in our the Fine Art of Digital Printing workshop during our extensive One on One and Review sessions. This week we’re at the Hallmark Institute of Photography.
Find out about Cemal Ekins here.
Find out about the Hallmark Institute of Photography here.
Find out more about The Fine Art of Digital Printing workshop here.
Find out about my The Fine Digital Printing workshop series here.

New Blog Roll Added


Looking for good blogs? I’ve added a Blog Roll to my blog. It contains all the blogs I track on a regular basis. Here a few of the blogs in my Blogroll.
Jeff Schewe’s PhotoshopNews always contains first rate insider information on what’s happening in the industry. Scott Kelby’s Photoshop Insider does too – and every Wednesday he invites a guest blogger to appear there. Want more insider information? Check out the Lightroom Journal from the Lightroom development team and senior Photoshop Product Manager John Nack’s blog. Martin Evening’s LightroomNews has shares excellent news and technique. Strobist is a fantastic blog on guerilla lighting techniques. Inside Digital Photo offers excellent audio and video coverage of industry news. Many photographers keep you up to date on their progress with blogs, like Joe McNally, Moose Peterson, Andy Biggs, Sean Kernan and many more.
I’ll be adding more names to the list as I find blogs I really like.
Syl Arena (PixSylated) posted a great blog entry on blogs. First he gives excellent advice on how to find great blogs, track them with RSS feeds, and more. Then, he lists his favorite blogs with quick commentaries on what they’re like, post frequency, and links. We agree about many blogs. Many are also on my list but there are a few other great blogs he’s turned me onto with this post. You’ll find his blog is on my list of favorites and mine’s on his. Check it out this great post on PixSylated here.
What are your favorite blogs? Tells us here. Comment!